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This book presents a critique of current English as a Business Lingua Franca (BELF) practices using research conducted in Bosnia and Herzegovina. The authors identify English communication behaviors that hinder or promote success in the workplace, and trace these back to curricula and teaching practices. The authors suggest which skills employers need and expect from employees, and question whether English courses concerned with general academic English skills and business vocabulary are sufficient training for linguistically-complex workplaces. The book also examines whether the focus on achieving native-like proficiency with high grammatical standards and a strong emphasis on form are adequately preparing students who aspire to use English in professional contexts as a means to ‘get their job done’.
Elma Dedović-Atilla is an Assistant Professor in the English Language and Literature Department and Head of the Department for Digital Communications and Public Relations, International Burch University, Bosnia and Herzegovina. Her research interests include English communication skills, English as a business lingua franca (BELF), the EFL/ELF dichotomy and English in use.
Vildana Dubravac is an Associate Professor in the English Language and Literature Department, International Burch University and University of Zenica, Bosnia and Herzegovina. Her research interests include second/foreign language acquisition, English linguistics, and the historical and contemporary status of English.
Abbreviations
Introduction
1 The Role of English in the Global Community
2 BELF
3 The Use of English in the Bosnian Context
4 Business Communication in B&H from the BELF Perspective
5 Conclusions and Implications
Appendices
References
Index