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Transform Training and Development Into a Strategic Growth Engine
Tired of being seen as the “training program provider”? Frustrated by creating courses that check boxes but don’t move the needle on business results? In Reinventing Corporate Training, Flora Alves challenges traditional corporate training models and offers a bold alternative: repositioning L&D as a strategic growth engine directly connected to business outcomes. Instead of focusing on content delivery and logistics, you’ll learn how to become a trusted strategic partner who drives real organizational change.
Written for L&D and HR professionals ready to break free from the service provider role, this book offers a clear framework for assessing and advancing the maturity of your organization’s learning culture. You’ll discover practical strategies to:
- Elevate L&D’s role from tactical execution to business partnership.
- Foster curiosity, knowledge sharing, and experimentation.
- Embed continuous learning into everyday work.
A practical manifesto for urgent and necessary change, this book equips you with the mindset, tools, and language needed to transform learning in an ever-changing business environment.
“Reading this felt like sitting with Flora again, hearing her personal stories and swapping ideas the way we did around our ATD workshop. If you design or lead corporate learning, her blend of L&D, design thinking, and organization development provides a refreshingly practical map for turning learning into real change.”
—Ria van Dinteren, Educational Expert, Author, and Editor of TVOO Magazine (Netherlands)
“Flora Alves says what many of us in L&D have been whispering about for years: If training isn’t changing performance, what exactly are we doing? Reinventing Corporate Training is smart, practical, and refreshingly honest about what it really takes to create learning that matters. Make the time to sit down and read this book, it just might change how you think about training.”
—Karl M. Kapp, Professor of Instructional Design and Technology, Commonwealth University–Bloomsburg
“It’s amazing how Flora, through her book (which is a true learning experience), brings together purpose, humanity and business strategy into a powerful vision of learning.”
—Marco De los Ríos, Growth and Development Manager, APM Terminals
“Reinventing Corporate Training challenges L&D leaders to stop treating learning as a production line and start designing transformative experiences that place the learner, performance, and business strategy at the center. Flora Alves brings fresh, practical, and provocative perspectives for professionals who are ready to move from order takers to true performance consultants shaping the future of learning. “
—Jose Luiz Nunes, Associate Commercial Capability Director, Asia & Pacific, Novo Nordisk
Flora Alves is a Brazilian learning strategist, entrepreneur, and chief learning officer at SG Aprendizagem. A recognized authority in corporate learning and development, she is the author of several bestselling books and an international speaker on learning transformation, helping organizations align learning with strategy, performance, and innovation. Alves resides in São Paulo, Brazil.
Foreword by Elaine Biech
Foreword by Monica Almeida
Preface
Introduction: The Corporate Learning Transformation
Part I.
Chapter 1. The Need for Continuous Learning
Chapter 2. The Transformative Role of Training Learning and Development
Chapter 3. Why Corporate Training Isn’t Working
Part II.
Chapter 4. The Complete Cycle of Effective Learning
Chapter 5. Setting the State for Transformation
Chapter 6. Promoting Transformative Learning Experiences
Part III.
Chapter 7. Cultivating a Transformative Learning Culture
Chapter 8. Foundations for Nurturing a Transformative Learning Culture
Chapter 9. Mapping the Maturity Level of a Learning Culture
Part IV.
Chapter 10. From Theory to Practice: Real-World Examples That Light the Way
Acknowledgments
References
About the Author
About ATD