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Representations of British motoring

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It is a book that provides new insights into the established discourses of British motoring, exposing the importance of advertising campaigns and motoring journals and addressing issues prompted by...
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  • 01 April 2007
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Representations of British motoring provides important new insights into the established discourses of British motoring. Based on the patterns of representation that have mediated between the trade, owners and society, particularly the myths and realities generated by the advertising campaigns and motoring journals, it identifies the landmarks of change and innovation. It is not about great images as such, although some are, but particular attention has been directed towards the creative intervention of the artist-illustrators.

Part One emphasises the critical significance of the emerging concerns and aspirations of the first decade of motoring, while the two subsequent parts provide a clear understanding of how the continuity of the public debate has shaped the concepts of modern and popular motoring. The new models, motorists and motoring landscape are the central themes through which it has been possible to track the preoccupation with questions regarding speed and safety, the idea of being British, the aesthetics of the car and motoring, and the family, women and the car. As such it is a design history that redefines and extends the parameters of the history of motoring, providing an overview of the place of the motor-car and motoring in British society that is relevant to undergraduate and postgraduate studies and the motoring enthusiast.

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Price: $130.00
Pages: 272
Publisher: Manchester University Press
Imprint: Manchester University Press
Series: Studies in Design and Material Culture
Publication Date: 01 April 2007
ISBN: 9780719075407
Format: Hardcover
BISACs: Design, Industrial and commercial arts, illustration, Material culture, Vehicle and transport manufacturing industries
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David Jeremiah is Research Professor in Design History at the University of Plymouth

List of illustrations
Acknowledgements
Introduction
Part 1 The beginnings: a decade that set the motoring agenda
1.1 The first age
1.2 For millionaires and the millions
1.3 The complete car
1.4 Living machines
1.5 Women behind the wheel
1.6 Services
1.7 Speed
Postscript

Part 2 Defining modern motoring 1907–39
2.1 Motoring lifestyles
2.2 Women motorists
2.3 The ideal car
2.4 Intimate living things
2.5 Something extra
2.6 Roads today – highways for tomorrow
2.7 Speed with safety
2.8 Being British
Postscript

Part 3 Motoring discourses since 1940
3.1 Popular motoring
3.2 Cars for everyone
3.3 Art and the car aesthetic
3.4 Sex and sexuality
3.5 Road battles
3.6 Environmental matters
Postscript

Concluding notes


Select bibliography
Index