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This is the 13th volume in the series on "Research in Marketing".
Price: $150.99
Pages: 266
Publisher: Emerald Group Publishing Limited
Imprint: JAI Press Inc.
Series: Research in Marketing
Publication Date:
18 December 1997
ISBN: 9780762302840
Format: Hardcover
BISACs:
SOCIAL SCIENCE / Research, Social research & statistics, Sales & marketing
