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This is the first volume, in a long-running series, on the subject of research in marketing.
Price: $150.99
Pages: 333
Publisher: Emerald Group Publishing Limited
Imprint: JAI Press Inc.
Series: Research in Marketing
Publication Date:
01 January 1979
ISBN: 9780892320417
Format: Hardcover
BISACs:
BUSINESS & ECONOMICS / Sales & Selling / General, Sales & marketing
