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*The first book to cover events management from a research angle*Includes a number of case studies to provide a well-rounded approach to the subject*Addresses key concepts, theories and discussions around subjects such as consumer behaviour, authenticity and new technology
Price: $173.30
Pages: 192
Publisher: CAB International
Imprint: CAB International
Publication Date:
25 October 2013
Trim Size: 9.61 X 6.77 in
ISBN: 9781780642529
Format: Hardcover
