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In recent times, the luxury industry has experienced immense growth and its ability to remain resilient throughout such turbulent times has been impressive. The shift in the consumer paradigm combined with various socioeconomic changes has allowed luxury companies to cultivate their agility and ambidexterity. This textbook explores the unique positioning, strategies and architecture of luxury brands in terms of the past, present and future.
Price: $145.99
Pages: 358
Publisher: De Gruyter
Imprint: De Gruyter
Publication Date:
23 August 2021
ISBN: 9783110760712
Format: Hardcover
BISACs:
BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Industries / General, BUSINESS & ECONOMICS / Marketing / General
Gabriella Lojacono, Laura Ru Yun Pan, both of Bocconi University, Italy