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Corporate social responsibility, diversity, equity, inclusion, sustainability, ESG, and environmental concerns have become paramount in the realm of strategic communication and public relations. Communicating these concepts effectively is vital to a myriad of stakeholders, encompassing both internal and external communications. How are these elements managed, articulated, and represented in modern communication practices? In today's era, marked by the burgeoning significance of digital communication, an increasing number of organizational leaders recognize the imperative of entrusting decision-making authority to communication experts. Responsibility in Strategic Communication offers a profound exploration into responsible strategic communication, differentiating genuine commitment from mere promises of responsibility.
Advances in Public Relations and Communication Management(APCRM) is a publication of the European Public Relations Education and Research Association (EUPRERA). Each volume includes contributions from EUPRERA’s annual congress and follow the theme of each event.
Denisa Hejlová, Faculty of Social Sciences, Charles University, Czech Republic.
Petra Koudelková, Faculty of Social Sciences, Charles University, Czech Republic.
Hana Moravcová, Faculty of Social Sciences, Charles University, Czech Republic.
Stefania Romenti, Department of Business, Law, Economics and Consumption, IULM University, Italy.
Chiara Valentini, Jyväskylä University School of Business & Economics (JSBE), Finland.
Chapter 1. Introduction to the Volume; Stefania Romenti
Chapter 2. Public Relations and Responsibility: Pricklier Relations in Polarized Times; Ganga S Dhanesh
Chapter 3. The Complexity and Opportunities of CSR; Wim J.L. Elving
Chapter 4. The Evolution and Controversy of ESG: Communicating Responsibility or Responsible Communication?; Denisa Hejlová
Chapter 5. Is it all fake? The Rhetoric in CSR and Sustainability Communication: Literature Review; Giuseppe Bonaccorso
Chapter 6. Corporate Social Responsibility Scepticism as a Multi-Dimensional Construct: A Scoping Literature Review; Rongtitya Rith
Chapter 7. CEO Activism in Portugal: A View From Inside; Alexandre Duarte and Patrícia Dias
Chapter 8. Stakeholder Engagement for Sustainable Development: Exploring Award-Winning Campaigns; Nilüfer Geysi
Chapter 9. Artificial Intelligence Ethical Violations and Corporate Response Strategies; Stefania Romenti, Elanor Colleoni, Grazia Murtarelli, and Camilla Moroni
Chapter 10. Communicating about Controversial Issues: The Case of Halal offerings in the Food Retail and Banking sectors in Germany and Austria; Samira Rahimi Mavi and Sabine Einwiller
Chapter 11. Hashtag Hijacking as a Governmental Social Responsibility Action: A Communication Network Approach to The Covid-19 Vaccination Arena In Romania; Camelia Cmeciu, Anca Anton, and Eugen Glăvan