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"An easy-to-read introduction to service design, with great examples from one of the world's leading service design agencies. A 'must read' for anyone who wants to become familiar with service design in theory, methods, and practice!" —Prof. Birgit Mager, President, Service Design Network gGmbH
Service Design is an eminently practical guide to designing services that work for people. It offers powerful insights, methods, and case studies to help you design, implement, and measure multichannel service experiences with greater impact for customers, businesses, and society.
Price: $49.99
Pages: 216
Publisher: Rosenfeld Media
Imprint: Rosenfeld Media
Publication Date:
13 March 2013
Trim Size: 9.00 X 6.00 in
ISBN: 9781933820330
Format: Paperback
BISACs:
BUSINESS & ECONOMICS / Research & Development, Research & development management, COMPUTERS / Human-Computer Interaction (HCI), BUSINESS & ECONOMICS / Industries / Service, Hospitality & service industries, Human–computer interaction
