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“A master in the art of living draws no sharp distinction between his work and his play; his labor and his leisure; his mind and his body; his education and his recreation. He hardly knows which is which. He simply pursues his vision of excellence through whatever he is doing, and leaves others to determine whether he is working or playing. To himself, he always appears to be doing both.” -- LP Jacks
For nearly 80 years, Yvon Chouinard has followed this advice, pursuing, with equal fervor, sports adventures, business excellence, and environmental activism. Since 1950, he has captured the lessons and revelations he’s learned in articles and books, personal letters and poetry, introductions and eulogies. In this fascinating inside look, Chouinard himself has selected his favorites from years of reflection, all accompanied by illustrative photos, many never published before. The results is both more of Chouinard’s iconoclastic and provocative thinking, his skilled storytelling and sense of humor, and a picture of the evolution of his thoughts and philosophies. With articles on sports, from falconry to fishing and climbing to surfing, with musings on the purpose of business and the importance of environmental activism, this very personal book is like sitting on the couch with this amazing man, flipping through his photo album as he tells the stories of his life. Some Stories is an eclectic portrait of a unique life lived well. Yet the final pages of the book indicate that Chouinard will continue to challenge people, business, and the world. He presents the company's new simple but direct mission statement, revised for the first time in 27 years: "We are in business to save our home planet." With it he emphasizes the urgency of the climate crisis then entreats every person's obligation to reflect on, commit to, and act on this mission.
"Yvon Chouinard says he’s more of a storyteller than a writer, but Some Stories, Chouinard’s brick of a beautiful coffee-table book about his life at Patagonia, and in Patagonia, and in all the other places the company founder and climbing iconoclast has made his mark, shows that his writing chops hold up. It’s filled with tales of his early days in Yosemite and kicking around South America with his friend Doug Tompkins, the late conservationist and founder of the North Face, and the scrapes he got into along the way." --Outside
Yvon Chouinard says he’s more of a storyteller than a writer, but Some Stories, Chouinard’s brick of a beautiful coffee-table book about his life at Patagonia, and in Patagonia, and in all the other places the company founder and climbing iconoclast has made his mark, shows that his writing chops hold up. -- Outdoor Magazine
It is easy to get lost in each story, to imagine oneself sitting next to Chouinard, gazing into a roaring campfire, regaling you with an incredible tale. Envying his life, you’ll want to close the book and step outside. He wouldn’t be offended. --BookTrib
"Even some of the more technical climbing entries are lyrical in their appreciation for the stunning beauty of his surroundings, a feeling that is mirrored in the awe- inspiring photos of places and perspectives that most of us will never get to see in person." "Chouinard’s impassioned conclusion— impossible to ignore—is that our planet is increasingly under threat, and we must join together to actively defend it." -- 805 Living