Some error occured while loading the Quick View. Please close the Quick View and try reloading the page.
WIN CUSTOMERS AND BUILD BRANDS THROUGH THE POWER OF STORYTELLING
Moth GrandSLAM all-time champion storyteller, writer, and business coach Matthew Dicks presents a guide to using the power of storytelling for success in business of any type or size. Matt has found that the basic principles of effective storytelling are universal, teachable, and more crucial than ever for business communication. Jam-packed with examples, Stories Sell reveals the ingredients of a compelling story and then demonstrates how they can be incorporated into persuasive marketing copy, productive face-to-face conversations, effective sales pitches, and presentations that people actually want to hear. Topics include:
• The three elements of a winning story: stakes, suspense, and surprise
• Finding the right narrative structure (and why beginning at the beginning isn’t always the best method)
• The power of being vulnerable: how admitting your mistakes can build rapport with audiences
• When and how to use humor
• Zigging while others zag: making yourself stand out from competitors
Whether you’re an online marketer, advertising professional, salesperson, small business owner, independent contractor, or Fortune 500 executive, Stories Sell will teach you to find your voice and get your message across for maximum impact and profit.
Moth GrandSLAM all-time champion storyteller, writer, and business coach Matthew Dicks presents a guide to using the power of storytelling for success in business of any type or size. Matt has found that the basic principles of effective storytelling are universal, teachable, and more crucial than ever for business communication. Jam-packed with examples, Stories Sell reveals the ingredients of a compelling story and then demonstrates how they can be incorporated into persuasive marketing copy, productive face-to-face conversations, effective sales pitches, and presentations that people actually want to hear. Topics include:
• The three elements of a winning story: stakes, suspense, and surprise
• Finding the right narrative structure (and why beginning at the beginning isn’t always the best method)
• The power of being vulnerable: how admitting your mistakes can build rapport with audiences
• When and how to use humor
• Zigging while others zag: making yourself stand out from competitors
Whether you’re an online marketer, advertising professional, salesperson, small business owner, independent contractor, or Fortune 500 executive, Stories Sell will teach you to find your voice and get your message across for maximum impact and profit.
Price: $19.95
Pages: 336
Publisher: New World Library
Imprint: New World Library
Publication Date:
11 June 2024
Trim Size: 9.00 X 6.00 in
ISBN: 9781608689040
Format: Paperback
BISACs:
PERFORMING ARTS / Storytelling, SELF-HELP / Personal Growth / Success, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Skills, BUSINESS & ECONOMICS / Small Business
“Matt Dicks is an incredible coach with a truly unique knack for engaging any audience through strategic storytelling.”
— Ania Smith, CEO of Taskrabbit
“Business relationships depend on communication and connection, and nothing is more equipped to facilitate those bonds than storytelling. . . . By utilizing storytelling in your business, you, too, can build a timeless legacy and lifelong friendships.”
— Alykhan Rehmatullah, cofounder and CEO of Kalpa
“This is your opportunity to learn the art of storytelling from a master craftsperson. . . . It’s your chance to be mentored by Matt and learn how to outsell all your peers using stories alone. Most importantly, this book will help you learn how to think in story, a skill that will separate you from the pack and make people pay attention.”
— from the foreword by Masha Cresalia, founder of Product Narrative Consulting
— Ania Smith, CEO of Taskrabbit
“Business relationships depend on communication and connection, and nothing is more equipped to facilitate those bonds than storytelling. . . . By utilizing storytelling in your business, you, too, can build a timeless legacy and lifelong friendships.”
— Alykhan Rehmatullah, cofounder and CEO of Kalpa
“This is your opportunity to learn the art of storytelling from a master craftsperson. . . . It’s your chance to be mentored by Matt and learn how to outsell all your peers using stories alone. Most importantly, this book will help you learn how to think in story, a skill that will separate you from the pack and make people pay attention.”
— from the foreword by Masha Cresalia, founder of Product Narrative Consulting
Matthew Dicks is an internationally bestselling author and award-winning slam storyteller with a record-breaking fifty-nine victories at the Moth StorySLAM competition and ten victories at the GrandSLAM. In addition to cofounding Speak Up, a Hartford-based storytelling organization, he teaches storytelling and public speaking to individuals, corporations, nonprofits, universities, and schools around the world. He lives in Newington, Connecticut, with his wife and two children.
MatthewDicks.com
StoryworthyMD.com
MatthewDicks.com
StoryworthyMD.com
Foreword by Masha Cresalia
Introduction: It Started with a Question and Ended with a Story
Part 1: Climb Aboard
Chapter 1: How I Landed Here
Chapter 2: Do I Need Storytelling?
Chapter 3: Zig vs. Zag
Part 2: Finding Your Stories
Chapter 4: Story Then Purpose. Not the Other Way Around
Chapter 5: Why I Have the Good Stuff
Chapter 6: Homework for Life
Chapter 7: First Last Best Worst
Chapter 8: 3-2-1
Chapter 9: Stories Are Often Invisible to the World
Chapter 10: Building a Culture of Storytelling in Your Business
Part 3: What Is a Story?
Chapter 11: A Story Is a Story Is a Story
Chapter 12: A Story Is About One Thing or Nothing
Chapter 13: Building the Frame of Your Story
Chapter 14: The Weirdness of Your Perception of Attention
Chapter 15: Wondering Is Everything
Chapter 16: Stories Happen in the Mind, Not the Slide
Chapter 17: But and Therefore, But Never Said.
Chapter 18: Chronology: The Beginning Isn’t Always The Beginning
Chapter 19: How and Why to Be Funny
Chapter 20: Tense and Perspective: Keep It Close and Personal Whenever Possible
Chapter 21: Guess Who Put All of This Together Perfectly?
Part 4: Marketing and Sales
Chapter 22: Who Is Doing the Speaking?
Chapter 23: How to Not Build a Deck
Chapter 24: Numbers Should Not Be Numeric
Chapter 25: Good, Hard Truths to Wrap This Up
Afterword by Alykhan Rehmatullah
Introduction: It Started with a Question and Ended with a Story
Part 1: Climb Aboard
Chapter 1: How I Landed Here
Chapter 2: Do I Need Storytelling?
Chapter 3: Zig vs. Zag
Part 2: Finding Your Stories
Chapter 4: Story Then Purpose. Not the Other Way Around
Chapter 5: Why I Have the Good Stuff
Chapter 6: Homework for Life
Chapter 7: First Last Best Worst
Chapter 8: 3-2-1
Chapter 9: Stories Are Often Invisible to the World
Chapter 10: Building a Culture of Storytelling in Your Business
Part 3: What Is a Story?
Chapter 11: A Story Is a Story Is a Story
Chapter 12: A Story Is About One Thing or Nothing
Chapter 13: Building the Frame of Your Story
Chapter 14: The Weirdness of Your Perception of Attention
Chapter 15: Wondering Is Everything
Chapter 16: Stories Happen in the Mind, Not the Slide
Chapter 17: But and Therefore, But Never Said.
Chapter 18: Chronology: The Beginning Isn’t Always The Beginning
Chapter 19: How and Why to Be Funny
Chapter 20: Tense and Perspective: Keep It Close and Personal Whenever Possible
Chapter 21: Guess Who Put All of This Together Perfectly?
Part 4: Marketing and Sales
Chapter 22: Who Is Doing the Speaking?
Chapter 23: How to Not Build a Deck
Chapter 24: Numbers Should Not Be Numeric
Chapter 25: Good, Hard Truths to Wrap This Up
Afterword by Alykhan Rehmatullah