i-iv -- Foreword -- Preface -- Table of Contents -- Case Information Matrix -- Part I: Background -- Chapter 1: Introduction -- Chapter 2: Understanding the Business Environment -- Chapter 3: Distinctive Aspects of Services in the Arab Gulf States -- Part II: Industry Notes and Company Cases -- Chapter 4: The Airline Industry. 4.1 A Note on the Arab Airline Industry -- Chapter 4: The Airline Industry. 4.2 Saudi Arabian Airlines (Saudia) -- Chapter 4: The Airline Industry. 4.3 Kuwait Airways Corporation (KAC) -- Chapter 4: The Airline Industry. 4.4 Gulf Air (GF) -- Chapter 4: The Airline Industry. 4.5 Alia: The Royal Jordanian Airline – The First Twenty Years -- Chapter 5: Banking Industry. 5.1 A Note on the Banking Industry -- Chapter 5: Banking Industry. 5.2 National Commercial Bank (NCB) -- Chapter 5: Banking Industry. 5.3 Saudi American Bank (SAMBA) -- Chapter 5: Banking Industry. 5.4 Saudi French Bank (BSF) -- Chapter 5: Banking Industry. 5.5 Gulf International Bank (GIB) -- Chapter 5: Banking Industry. 5.6 “Bank Arabia" Computer Services -- Chapter 6: Lodging Industry. 6.1 A Note on the Lodging Industry -- Chapter 6: Lodging Industry. 6.2 The Gulf Meridien (GM) -- Chapter 6: Lodging Industry. 6.3 Al Gosaibi Hotel -- Chapter 6: Lodging Industry. 6.4 Al-Hamra Hotel -- Chapter 7: Health Care Industry. 7.1 A Note on the Health Care Industry -- Chapter 7: Health Care Industry. 7.2 Al-Mana General Hospital -- Chapter 7: Health Care Industry. 7.3 Abdulla Fouad Hospital (AFH) -- Chapter 7: Health Care Industry. 7.4 Green Crescent Health Services Clinic (GC) -- Chapter 8: Strategic Management in Different Industries. 8.1 Saudi Consulting House (SCH) -- Chapter 8: Strategic Management in Different Industries. 8.2 Saudi Arabian International School (SAIS) – "The Dhahran Academy" -- Chapter 8: Strategic Management in Different Industries. 8.3 "Alpha Data Soft" (ADS) -- Part III: Summary and Conclusions -- Chapter 9: Strategic Management: Arabian Style -- Appendix A: A Guide to The Case Method -- Appendix ?: Questions for Discussion and Teaching Notes -- Appendix C: Major GCC Currencies and Their Exchange Rates as of 11/11/1987 -- Appendix D: List of Abbreviations -- About the Authors -- 481-482