We’re convinced that most people don’t prepare to the level they could, so they don’t often end up with the results they’d like to have. We believe preparation is a giant overlooked factor in achieving success and getting better and faster results.

How well do you prepare? Do you think there is another level for you? If so, please read on.

Preparation pays! It involves thinking, which is one of the powerful secrets we share with our clients so they get much more favorable results. One particularly critical aspect of thinking we teach to our clients is preparing for the future with a balance of “doing it now” (including Production Before Perfection—see No. 25) and the discipline of delayed gratification (see No. 24). Delayed gratification is such an effective concept because it encompasses so many angles—such as long-term thinking, putting in effort up front, doing Favors in Advance (see No. 41), and nourishing relationships—that yield amazing results down the line. It’s certainly a win to live in the present, and I do. Yet this book is about winning, winning more, and winning bigger in the future. That’s why you’ll want to not just read it; you’ll want to study it and put it in the hands of every team member and every young person in your life.