• Sufficiency in Business
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Sufficiency in Business

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The contributors to this book present practical examples of sufficiency-oriented companies across industries.
  • 10 September 2024
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Businesses want to be sustainable but how can they promote sufficiency? Sufficiency-oriented business models focus on creating sustainable value, promoting reduced resource consumption and adjusting production volumes to planetary boundaries. The contributors to this volume present real-life examples of sufficiency-oriented companies across diverse industries. These experts share their insights on sufficiency strategies in business, barriers and opportunities discovered, and the impact on customer behavioural change. They address the far-reaching changes in business, society, and policy required for this paradigm shift and suggest future research directions.
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Price: $50.00
Pages: 348
Publisher: transcript publishing
Imprint: transcript publishing
Publication Date: 10 September 2024
Trim Size: 8.86 X 5.83 in
ISBN: 9783837669107
Format: Paperback
BISACs: BUSINESS & ECONOMICS / Development / Sustainable Development, BUSINESS & ECONOMICS / Environmental Economics, BUSINESS & ECONOMICS / Economics / Theory
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Maike Gossen (Dr.) is as a post-doc researcher at Technical University Berlin, Germany. Her research centers around sustainable consumption, sufficiency, sufficiency-promoting marketing and digitalisation.
Laura Niessen is a researcher at the Maastricht Sustainability Institute. Her work focuses on sufficiency-promoting businesses, looking at what strategies they use and what their impact can be.

Frontmatter 1
Editorial 2
Contents 5
Foreword 9
Introduction 11
Towards a Characterization of Sufficiency-Oriented Businesses 17
A Taxonomy of Corporate Sufficiency Strategies 43
The Future of Organizations 65
Depths of Sufficiency in Business 83
Sufficiency and the Logic of Care 95
Sufficiency as a Core Building Block of Community-Supported Business Models 117
Digging for Roots of Sufficiency in the Food Industry 135
Cultures of Sufficiency in Food Businesses 155
Social Media Communication for Sufficiency in Fashion 177
Towards Sustainable Fashion 197
The Paradox of Minimalism in the Field of Lifestyle Products 225
Paving the Way towards Sufficiency in Mobility 239
From Efficiency to Sufficiency in the ICT Sector 257
Self-Restraint and Sufficiency of a Steel Processor 273
(In)Compatibility of the Market with Sufficiency 297
Limits of Sufficiency Strategies in Business Practices 309
Policy-Making as a Crucial Element for Sufficiency on the Business Level 325
Authors 343