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Joe Lazer—one of the world’s leading voices on the art and science of business storytelling—is out with a new book revealing how to master storytelling and future-proof your career in the AI Age.
The conventional wisdom today says that if you want to succeed in the next age of work, all you need to do is learn how to use AI. But the future or work won’t be won by the best prompt engineers. It’ll be won by those those who lead, persuade, influence, and inspire. By the communicators and the critical thinkers. And there’s one cognitive superpower that unlocks all those crucial soft skills: storytelling.
Make AI your primary skillset, and you’ll become an assistant to a machine. Master storytelling first—and then amplify your abilities with AI—and you’ll make yourself irreplaceable. The clock is ticking. Which path will you take?
For the past 15 years, best-selling author, Joe Lazer has been one of the world’s leading voices on the art and science of business storytelling. In Super Skill, Lazer reveals how to become a master storyteller and win the AI Age. Through 15 science-backed principles, cutting-edge AI techniques, and real-world stories of neuroscientists, Neanderthals, founders, and filmmakers, he’ll show you how to hone your storytelling superpowers, build a following, and future-proof your career.
With rave reviews, Super Skill is a must-read for marketers, salespeople, entrepreneurs, executives, and anyone else who wants to supercharge their most unique human advantages in the age of AI.
“Joe Lazer proves what AI can’t touch: the wacky, human art of storytelling that makes you irreplaceable. Super Skill is part neuroscience deep-dive, part creative insurgency manual, and somehow the funniest book about writing you’ll ever read. If you make things for a living, this is your new bible. If you don’t, read it anyway. Even the footnotes slap.”—Angelique Bellmer-Krembs, f. CMO, PepsiCo
“Captivating, incisive, smart, poignant.. Hard to put down.”—Pia Garcia, Founder and President, Occula Group
“Joe knows the business and art of storytelling. Super Skill is a treatise and a playbook, combining what we need to know with what we need to do to remain relevant in our work. His distinct and persuasive voice reminds us that we all need to still use our own.”—Mat Zucker, CMO, Prophet
“As a marketing executive, I would want to make this required reading for my team.” —Margaret Magnarelli, VP Marketing & Communications, Baldor Foods
"Super Skill reveals the hidden truth everyone should know: Story—not speed—is the new currency of work."—Ann Handley, best-selling author, Everybody Writes
“A lively, modern guide for anyone navigating the age of AI—part masterclass, part story collection, and all inspiration for a generation learning to communicate, connect, and create alongside intelligent machines.”—AJ Thomas, f. Global Head of Talent Experience @ Google X
"There is no one more qualified on the topic of storytelling for business today than Joe Lazer. Super Skill is funny, engaging, ultra practical, and a must-read in this era of AI and rapid change."—Shane Snow, Tony Award-winning producer and bestselling author of Dream Teams
“We're drowning in all the AI hype, but Joe Lazer brings us back to the powerful skill that still sets us apart: the human story. Super Skill is smart, funny, and immediately useful — a guide to staying irreplaceable in a world of machines. I'm just jealous I didn't write it.”—Dr. Eric Solomon, f. CMO @ Bonobos & Instagram; Founder @ The Human OS
“Joe makes me want to go back and get a liberal arts degree all over again. This book is a story of hope and how we can find the best in ourselves, for our heart and our pocketbook, in the age of AI.”—Joe Pulizzi, founder, Content Marketing Institute; author, Burn the Playbook
Now more than ever, storytelling is the differentiator for great brands--and whether you're a CMO or just starting out, Joe explains not only why it matters, but how to do it effectively.—Kristin Fallon, F. Head of Brand, GE HealthCare
A timely, deeply human guide to the one capabiity that makes leaders irreplaceable. If you want to future-proof your career, start here.”— Ben Chodor, Author & CEO, CallRevu
“Super Skill is about combining what humans are best at— storytelling—with practical technologies to help us be even more human, fulfilled, and creative. The antidote to a world of endless slop isn’t a better prompt or a smarter model—it’s better stories.” —Kyle Monson, Founding Partner, Codeword
"If you have a fire in your chest to make what matters in the AI era, this book will help you unleash it."—Jay Acunzo, author of Break the Wheel and public speaking advisor
Introduction 1
PART I: THE STORYTELLING ECONOMY
1 Storytelling Sapiens 13
2 The New Science of Stories 25
3 Welcome to the Storytelling Economy 33
PART II: UNLOCK
4 Principle 1: Build a Storytelling Habit 51
5 Principle 2: Master the Elements 64
6 Principle 3: See the Shapes 79
7 Principle 4: Become an Active Listener 94
8 Principle 5: Find Your Muse 106
9 Principle 6: Develop Taste 115
PART III: UNLEASH
10 Principle 7: Identify Your Big Idea 133
1 1 Principle 8: Be Vulnerable 149
12 Principle 9: Lead Through Stories 163
13 Principle 10: Sell Through Stories 176
14 Principle 11: Build an Audience 195
PART IV: UPGRADE
15 Principle 12: Beware the Vortex of Mid 211
16 Principle 13: Automate the Busywork 220
17 Principle 14: Iterate with Intention 235
18 Principle 15: Innovate Boldly 252
Super Skill Cheat Sheet 263
Acknowledgments 269
Source Notes 271