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Surveys That Work explains a seven–step process for designing, running, and reporting on a survey that gets accurate results. In a no–nonsense style with plenty of examples about real–world compromises, the book focuses on reducing the errors that make up Total Survey Error—a key concept in survey methodology. If you are conducting a survey, this book is a must–have.
Price: $45.99
Publisher: Rosenfeld Media
Imprint: Rosenfeld Media
Publication Date:
17 August 2021
ISBN: 9781933820835
Format: eBook
BISACs:
COMPUTERS / Internet / Web Design, Product design, COMPUTERS / User Interfaces, SOCIAL SCIENCE / Research, BUSINESS & ECONOMICS / Marketing / Research, DESIGN / Product, BUSINESS & ECONOMICS / E-Commerce / Digital Marketing, Social research & statistics, Online marketing / Social media marketing, Market research, Web graphics & design, User interface design & usability
"This is crucial reading for those who want to deepen their user–centered practice with quantitative research. A thorough exploration of all dimensions of the thinking process behind good surveys, this book will make you a better questioner!"
—Misaki Hata, Service Designer, NHS Digital
—Misaki Hata, Service Designer, NHS Digital