This book demonstrates through methodological reflections and carefully chosen case studies a new way to conduct study of religion. It focuses on how social actors negotiate what counts as "religion" and how discourses on religion are part of the way in which contemporary societies organise themselves. The present volume draws on examples from judicial processes, media discourses, and scholarly debates related to Wiccans, Druids, and Jedi knights, among others. By analysing discourses on religion and building on, rather than rejecting, genealogical critiques of religion, Teemu Taira argues that the study of religion can be constructive and socially relevant.