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You've Got 10 seconds to Win or Lose a Customer. This is the Ultimate Guide to Rapid Conversion in Digital Marketing.
The customer landscape has transformed, and marketers, advertisers, and business owners must adapt to a world where buying decisions are made in seconds, not months or days. The biggest obstacle? FRICTION. Those who can minimize friction and guide potential buyers swiftly through the buying process will triumph. (Hello, Amazon 1-click purchases.)
However, reducing friction requires the seamless integration of marketing, product, e-commerce, and service into a cohesive, friction-free customer experience—a feat that siloed companies struggle to achieve.
Enter The 10-Second Customer Journey. This is your ultimate playbook for capturing rapid conversions and growing your customer list. Todd Unger, Chief Experience Officer (CXO) of the American Medical Association, leverages his three decades of expertise in consumer marketing, advertising, digital products, and digital marketing to offer a step-by-step guide. He'll teach you how to become your own Chief Friction-Reduction Officer, reignite customer growth, and enhance engagement.
Why You Should Read This Book:
- Conquer the New Digital Experience Landscape: Adapt old marketing concepts to the needs of today’s digital customers. UX is king.
- Identify and Target the Right Customers: Discover how to pinpoint your ideal audience and convert them into loyal customers quickly.
- Test and Optimize Your Approach: Master the art of testing various strategies to find the most effective way to reach and engage your customers.
Written in an engaging style and packed with original insights, this is a must-read for current and aspiring marketers, customer experience leaders, and digital executives aiming to build robust customer experience strategies for their brands and organizations.
If you're in marketing, advertising, or any business role where ROI is measured, this is a must-read. The author does an amazing job breaking down how the digital landscape has changed the game and how to adapt quickly. The focus on reducing friction is spot on—think Amazon's 1-click purchases but for your business. The insights on integrating marketing, product, and service for a smooth customer experience are super practical and immediately useful. - Amazon 5*
Finally - a crisp, common sense road map for how to understand and motivate customers in the modern digital storm. Compelling and practical. - Amazon 5*
Todd Unger is Chief Experience Officer (CXO) of the American Medical Association, where he has driven record growth and gained international recognition for the AMA CX program.
A transformational marketing and digital executive, Unger’s experience places him at the nexus of e-commerce, content, technology, product development and marketing, the building blocks of today’s customer experience.
- Cover Page
- Praise for The 10-Second Customer Journey
- Title Page
- Copyright Page
- Contents
- Introduction
- The journey begins
- Chapter 1: The accidental CXO
- Chapter 2: The need for speed
- The playbook
- Chapter 3: Customer experience starts with the customer
- Chapter 4: Get The Nod
- Chapter 5: Creating products that don’t suck
- Chapter 6: Telling your story
- Chapter 7: #FYCOP (Fix your checkout page)
- Chapter 8: Developing a test-and-learn culture
- Chapter 9: CX marks the spot
- The journey ahead
- Chapter 10: The friction-free future
- Chapter 11: Bringing it all together, together
- Recommended reading
- Acknowledgments
- Index
- About the author