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The Accounting Paradox

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Think accounting is dull? Think again. What we accept as ‘true and fair’ in businesses’ accounts is the key to a more just, sustainable future for all of us. Here’s how we make the change.
  • 24 March 2026
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When you think about the tools at our disposal to address the ecological, social and biodiversity challenges we face today, accounting might not immediately come to mind. And yet it is accounting standards, not science and not public policy, that set out how profit is calculated, which in turn drives investment decisions. What if we demanded that those standards reflect the true cost of business and its consequences?

Unless we look again at these fundamental principles, which have gone under the radar for so long, capital markets will continue to contribute to inequality, nature loss and climate change. What’s remarkable is that we already have in place everything we need for a more just and complete approach to accounting, and forward-thinking businesses are beginning to recognize that.

Jeremy Nicholls – accountant, sustainability professional, historian and activist – sets out a vision for new way of accounting, and it’s one that we can adopt immediately.

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Price: $30.99
Publisher: Practical Inspiration Publishing
Imprint: Practical Inspiration Publishing
Publication Date: 24 March 2026
Trim Size: 8.50 X 5.50 in
ISBN: 9781788607124
Format: Hardcover
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Jeremy Nicholls has spent his career challenging how we account for value. He trained and worked with PwC, spending time living and working in both Liberia and Tanzania. He went on to co-found and lead Social Value International, a global community of social accountants, before contributing to the United Nations Development Programme’s SDG Impact Standards. Jeremy is an Ashoka Fellow, an honorary senior fellow at the University of Liverpool, and remains involved with other organizations and initiatives focused on the intersection between accounting and sustainability.

Introduction

Part 1: The problem: Why accounting is destroying us

  • Chapter 1: Accounting – the blind spot of economics
  • Chapter 2: The mess we’re in
  • Chapter 3: Two futures

Part 2: The background: How we got where we are today

  • Chapter 4: The foundations of accountancy – up to 17th century
  • Chapter 5: Imperialism and industry – 18th and 19th centuries
  • Chapter 6: Capitalism and internationalization – 20th century onwards

Part 3: The solution: A manifesto for tomorrow

  • Chapter 7: True and Fair
  • Chapter 8: Make the change – essential short-term and medium-term actions

Conclusion