The Annunciation: a specific event recounted in the Bible and often represented in artworks, but also the prototype of many other announcements throughout the history of Western culture. This volume proposes new readings of pictorial Annunciations from the Middle Ages and the Early Modern period – treating aspects such as witnesses, inscriptions and architecture – as well as analyses of some visual echoes, reenactments of the announcement to Mary in sacred and profane contexts up to the twenty-first century. Among the latter are included Venetian decoration glorifying the state, a Jean-Luc Godard film, a video art piece by Eija-Liisa Ahtila, Lars von Trier’s Melancholia and a saint’s bedroom turned into a pilgrimage site.