***BUSINESS BOOK AWARDS 2021 SHORTLISTED TITLE***It’s never too early to start thinking about how you’re going to exit your business.The Beginning of the End guides you step by step through thinking about your options and preparing both mentally and financially, to setting up your business to sell as simply and profitably as possible. As you discover more about your business’s potential, you may decide to take an alternative route to retirement – fretirement, retiring from your business without selling it. This book helps you to consider all your options.Dr Terri Bourne, entrepreneurship expert and business owner for over 20 years, shares her experience and insights to assist business owners in successful retirement and exit planning.