"... wunderbar auffällig gestaltetes Buch ..." Dresdner-Kulturmagazin 6/2007

Harald Gründl. Born in Vienna in 1967. Studied mechanical engineering, industrial design and philosophy. Founded the EOOS design office in 1995 together with Martin Bergmann and Gernot Bohmann, an office that has won numerous international awards and prizes.

Preface.- Ritual and Image: The Fashion System; Consumer Beliefs; Ritualisation; Fashion Cycle; Ritual Mastery; The Sales Window; Intuitive Images.- Visual Lexicon.- City Walks: PARIS; VIENNA; LONDON; NEW YORK; HAMBURG.- The Death of Fashion.- Summary: Mythology; Procession; Sacrifice; Magic; The Death of Fashion.- Intuitive Images.- Index: List of Illustrations; Bibliography; Acknowledgements.