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The Executive’s Guide to 21st Century Corporate Citizenship is a succinct handbook that provides senior managers with everything they need to understand how corporate citizenship builds reputation, delivers value to the bottom line, and mobilizes an organization’s employees and customers. It shows how integrating sustainability and social impact to improve your operating context can also improve your company’s competitive position, and steers readers through the field of corporate citizenship to provide actionable insights based on empirical research. The book features tools that will prove valuable for every business person thinking about how to maximize business and social value, while the concepts addressed in the book are essential for executives leading manufacturing B2B or B2C companies that are managing complex supply chains, integrated operations, and corporate reputation. This book provides a major update on how to ‘do’ corporate citizenship and will help you win the reputation battle and deliver value to society while creating the most successful business possible in today’s competitive landscape.
Price: $40.99
Pages: 216
Publisher: Emerald Publishing Limited
Imprint: Emerald Publishing Limited
Publication Date:
31 August 2017
ISBN: 9781786356789
Format: Hardcover
BISACs:
BUSINESS & ECONOMICS / Business Ethics, Business ethics & social responsibility, BUSINESS & ECONOMICS / Leadership, BUSINESS & ECONOMICS / Strategic Planning, Business & the environment; ‘green’ approaches to business
‘This book is a MUST for all business leaders, mid-level executives and those aspiring to lead. As we are living in a world in which we are increasingly interconnected globally, every act we take has consequences not only on our employees and our customers, but also the communities we operate in and as those that we don’t. Readers will learn the key strategies and tactics necessary to build a 21st century company that is resilient and successful but also one that balances the need to give back, respect the environment and be appealing to the next generation.’
Dave Stangis is Vice President, Corporate Responsibility, and Chief Sustainability Officer of Campbell Soup Company. He leads Campbell’s CSR, Sustainable Agriculture, and Operational Sustainability strategies and previously served as VP, Public Affairs and President of the Campbell Soup Foundation from 2011 to 2016. Prior to Campbell, Dave created and led the corporate responsibility function at Intel. Dave has led two Fortune 500 organizations in different sectors into the Dow Jones Sustainability Indices, the Global 100 Most Sustainable Corporations, and the 100 Best Corporate Citizens List. He has twice been named one of the 100 Most Influential People in Business Ethics by Ethisphere Magazine.
Katherine Valvoda Smith is executive director of the Boston College Center for Corporate Citizenship (BCCCC), and part-time faculty at the Carroll School of Management where she teaches ’Business in Society’. As its executive director, she leads the research, education, partnership, and program strategies of BCCCC. Katherine has worked with public private partnerships and joint research projects for more than 20 years over the course of her career and has held appointments at Brown University, the University of Massachusetts where she served also as COO of its Foundation with more than $700 million under management.
SECTION 1: LAYING THE FOUNDATION AND CREATING YOUR BASIC TOOLS
1. Connecting Corporate Citizenship to Business Purpose
2. Creating Advantage in Your Marketplace
3. Of the People, for the People, by the People
4. Connecting Corporate Citizenship to Business Strategy
5. How to Set Up and Organize Your Corporate Citizenship Program
SECTION 2: GETTING RESULTS ACROSS YOUR BUSINESS
6. The Importance of Your Supply Chain and Procurement Function
7. Creating a More Sustainable Operation
8. Defining and Managing Your Corporate Giving Program
SECTION 3: PULLING IT ALL TOGETHER
9. If a Sustainably Harvested Tree Falls in the Forest and There Is No One There to Hear It … Getting Your Message Across
10. Building On Your Success