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Create Your Own Women Owned Business Startup
“…a guide for smart, ambitious women who want to make their mark on the world…a practical step-by-step journey to shifting your mindset and calling on your own resilience and resourcefulness.”―Rachel Beider, bestselling author of Massage MBA: Run Your Practice, Love Your Life and globally recognized small business expert
The Fearless Woman’s Guide to Starting a Business is a book for freedom-seeking female entrepreneurs and solopreneurs who want to know how to connect with their true passions, skills, and desires. It’s a book for startup business women who get honest with themselves about their reasons for wanting to start a business.
Learn what type of new business you want to lead. Through a combination of data, neuroscience, true stories, humor, and the type of frankness that you would expect from your best girlfriend, this book helps you determine the real reasons and motivations behind starting a business—and then dares you to dream big about what being the head of a woman-owned business can do for you.
Find real tools for real women in business. When creating a start-up, it can be difficult to stay the course—to choose yourself and stay motivated on the hardest days. Ameé Quiriconi, author and entrepreneur behind the One Broken Mom podcast, has your back.
In The Fearless Woman’s Guide to Starting a Business, learn about:
- The main reasons business owners report why they closed their businesses—and how you can avoid failure
- Specific techniques and insights needed for building a startup and brand that is authentic to who you are
- How to turn your side hustle or hobby into a money-making endeavor
- Strategies for navigating the sometimes-hostile world business women live and work in every day
Readers of business books and entrepreneurship books for women like Girl on Fire by Cara Alwill Leyba, Fear is my Homeboy, Believe It, or Boss Up! will love The Fearless Woman’s Guide to Starting a Business.
Introduction | Grab a Drink
Chapter One | Princesses, Unicorns & Astronauts
- The Blank Slate
- Playing Your Part in the Family Drama
- The Family Belief System
- Exiting Stage Right-How to Break Free of The Old Roles
- Why It’s Hard to Break Free
- Now, Who Do You Think You Really Are?
- Putting It Together
Chapter Two | Why Do You Want Your Own Business?
- Road Trips or Cruise Ships: The Difference between Starting, Running and Doing a Business
- Are you a Maker or a Mogul?
- Money Goals
- Destination Ahead: What is My Big Reason Why?
- Now, Who’s Coming with You?
- Now, to have all of this, do you really need to start your own business?
- Do I Need to Have a Purpose?
- It’s never too late.
Chapter Three | The Neuroscience Behind Business Success
- The Skills Required to Be an Unstoppable Entrepreneur
- Why Do Businesses Fail?
- Beyond the Numbers: The Real Reasons an Entrepreneur Quits
- Inside the Brain of the “Almost but Not Quite Successful” Businesswoman
- Understanding Brain Building & Architecture
- The Teenage Brain
- How The Stress of Childhood Becomes The False Alarms for Adults
- So how does this process work?
- Bringing It All Together
- Great. Now What?
- Final Word
Chapter Four | Sketching Out Your Roadmap
- Step 1 – Sit down and set your Destination: Your goals for your business and lifestyle
- Step 2 – Now get yourself tested
- Step 3 – Draft up your business idea and plan
- Step 4 – Do Some Market Research
- Step 5 – Review the Results & Identify the Themes & Surprises
- Step 6 – Join a Gang or Start One Yourself\Step 7 – Look at your draft and decide how it or if it should change to achieve your goals
Chapter Five | Setting Your Price and Getting It
- The Financial Disadvantages from Being Female
- Understanding What to Charge
- How to Level Up
- Strategies for Changing Your Money Mindsets
- SPECIAL NOTE: Is It Financial Dependence or Financial Abuse
Chapter Six | Becoming Authentic: Defining Who You Are & What You Stand For
- What is a Brand?
- What Neuroscience Tells Us About Branding
- The Dimensions of a Sticky Brand
- Finding Your Niche & Market Differentiation
- Finding Your Own Ocean
- Becoming Authentic
- Creating Your Doctrine: Defining What You Stand For?
- Choosing Your Hero & Writing the Story of Their Journey
- Identifying Your Symbols
- Identifying Your Attitude
- Identifying Your Followers and the Haters
- Implementation
- The Short Cuts to the Primal Brain
- Courting your Customer
- Why Dating, I Mean, Business is Hard
- Final Word: A Story About Why Authenticity Matters
Chapter Seven | Becoming Courageous: Learning How to Say What You Need & Get What You Want
- Why We Are the Way We Are: A Shame-Free/Evidence-Based Review of How our Interpersonal Styles are Formed
- How We Learned to Communicate with Others
- How To Identify Our Communication Styles
- Assertive is a Dirty Word
- Becoming Courageous: Face Your Fears
- Becoming A Shepherd
- Examples of Shepherds and Shepherds-In-Training in Action
- Conclusion
Chapter Eight | Becoming Unstoppable
- What is Resiliency
- Becoming Unstoppable
- How to Look at The Bright Side
- Going from Positive Thinking to Positive Acting
- Limiting Catastrophic Thinking
- How to Not Just Survive, But Thrive After a Set-Back
- It Doesn’t Have to be Big to Make you Feel Bad
- Build Your Relationships
- Instead of Managing your Time, Manage Your Energy
- Back to the Future
- Being in Alignment with the Future You
- Laying Out the Route for the Journey
- Conclusion