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The Feral MBA is a radically re-imagined training course in business for 'artists and others' – meaning anyone thinking about business in a critical, curious or unproven way.
This book tells the story of an under-the-radar business scene, using eclectic and inspiring examples of small and micro-enterprises that are working creatively to break from business orthodoxy yet also sustain livelihoods and the planet. These reports are accompanied by thinking materials and practical exercises that together offer the reader experimental skills and imaginative frameworks to apply to their own business and livelihoods.
This energising book is for anyone who is uneasy or struggling with conventional business practices, yet hungry for ideas that go beyond a basic menu of 'alternative' business models.
Kate Rich is an artist-researcher with over 30 years of critical practice in systems art and economy. In 2003 she founded Feral Trade, a grocery import-export business, using the spare baggage space of existing journeys to transport coffee, olive oil and other vital goods. In 2019 she co-organised RADMIN, Britain's first Festival of Administration.
Kate trained as a life coach in the arts, through which she arrived at her own practice of Feral Business Coaching, a focused and supportive space for people and organisations to think collectively and experimentally about their own economies and livelihoods. In 2020 she established the Feral MBA, a radically reimagined training course in business for artists and others.
Kate is a member of the Community Economies Institute (CEI).
1. Introduction
2. The Charismatic Examples
3. Unlearning Business Advice
4. Phys Ed – Undoing Sitting
5. Radmin
6. The Scale Question
7. A Message to Policy-Makers, Bureaucrats and Business School Deans
Appendix 1 - Reading List
Appendix 2 - The Feral Business Budget