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Collaborative Creativity is a powerful methodology for groups that uses short bursts of creative challenges to help people go beyond rational/conscious thinking and uncover, with constructive consequences, the emotional/irrational sphere that influences behaviour. It was developed by Peter Comber specifically for the complex environment of the healthcare industry, and this how-to manual for managers of healthcare companies offers practical advice on how to employ creative processes in their sector.
— Amazon.de
Peter Comber's book delivers on its title in meaningful and relevant ways. He introduces the "forces" to give readers the foundation of a creativity model. He demonstrates why "collaborative" is a more powerful approach to innovation than simply solo efforts. And he offers "practical" exercises, templates, and workshop agendas to help creative leaders put the principles into action. I have had the pleasure to watch Peter participate and lead groups with tools like these -- and he is an impact player. So, I'm excited that he has documented and published his methods and experiences. When you get this book, you will read it, dog-ear it, highlight it, and apply it to your next creative group endeavor.
— Amazon.com
I'm not even finished with this book, and it's already clear to me that it is a 5-Star piece of writing and an incredibly practical resource.
Having done considerable work with Peter Comber over the past 15 years, I can attest that he is the real deal -- and so is his book. I've seen, firsthand, how Pete gets the best thinking from groups of people, and this book shares his brilliant tips on how to capture that kind of lightning in a bottle.
For anyone wanting to foster greater creativity and collaboration in their workplace, get this book. You'll be glad you did.
— Amazon.com
What I love about this book is how it makes creativity accessible. It's easy to say "everyone is creative", but what is not so easy is to design processes and environments and the resulting workshops that allow people who are not designated "creatives" to bring their creativity to solving problems. That's what this book will equip you to do, and while the practical examples given relate to healthcare, the ideas in this book are applicable to any for-profit or not-for-profit organization.
— Amazon
There are substantial obstacles to creativity in healthcare. Peter Comber navigates them brilliantly. Essential reading for healthcare communication professionals, creative or otherwise.
— amazon.co.uk
About the author ........................................................................ xiii Acknowledgements .........................................................................xv A brief introduction to Collaborative Creativity ................. 1 Part 1: The foundations of Collaborative Creativity ..7 The five forces of Collaborative Creativity .......................... 9 Self-discovery ............................................................................ 12 Empathy .................................................................................... 16 Invention................................................................................... 21 Realization ................................................................................ 27 Cohesion ................................................................................... 31 Five-in-one ............................................................................... 36 Making sense ..................................................................... 41 Exceptional pharma ........................................................... 47 Creativity and ideas ........................................................... 51 Part 2: How to use Collaborative Creativity .............59 Do-it-yourself .................................................................... 61 Terminology not jargon .................................................... 65 The eight principles of Collaborative Creativity ................ 69 Clearly stated objective ............................................................. 70 Rational and emotional responses ............................................ 72 Exercises are unique to each project ........................................ 74 Multiple, diverse exercises ........................................................ 76 Safe and stimulating environment ............................................ 78 Individual, team and group tasks ............................................. 81 Repetitive organizing structure ................................................. 82 Group discussion ending .......................................................... 83 The Collaborative Creativity project .................................. 85 Problem paper .......................................................................... 86 Project briefing ......................................................................... 86 Mapping .................................................................................... 87 Project statement and project design ........................................ 88 Project output ........................................................................... 92 The Collaborative Creativity session .................................. 93 Coach ........................................................................................ 94 Moderator ................................................................................. 94 Participants ................................................................................ 94 Other actors .............................................................................. 95 Collaborative Creativity session agenda .................................... 95 Designing a Collaborative Creativity session ............................ 96 Refining the session ................................................................100 Before and after the session ...................................................102 Collaborative Creativity exercises .................................... 105 Curating the flow of the exercises in a session .....................106 Inventing a creative exercise ..................................................110 Designing the worksheet and stimuli .....................................116 Collaborative Creativity exercise formats ........................ 119 Time travel ..............................................................................119 Lifebelt ....................................................................................121 Transforma ..............................................................................123 Collage ....................................................................................124 Identikit ..................................................................................127 Parallel universe ......................................................................129 Pre-session exercises ...............................................................130 Moderating ...................................................................... 133 Preparation ..............................................................................133 Session moderation .................................................................134 Deposition ...............................................................................141 Change and opportunity ................................................. 143 Quality office time .................................................................144 Mass distraction ......................................................................144 The soul in the machine ........................................................145 Signal-to-noise ratio ...............................................................146 Plastic brains ...........................................................................146 Trains and helicopters ............................................................147 Further resources ................................................................... 149 Further reading on how we think and act ............................................149 Further reading on creativity ..............................................................150