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This book deconstructs the ‘sharing’ marketing narratives surrounding Airbnb and similar platforms. It provides a conceptual analysis of the ‘sharing economy’ and accommodation sector and furthers the ongoing discussion surrounding Airbnb and the social sustainability of city tourism. The volume analyses the touristification of neighbourhoods in the context of broader economic and ideological shifts, thus bridging the gap between academic and social debate. It presents four different city scenarios of potential future developments and evaluates the effects of different regulatory responses, giving readers an understanding of the forces and factors at work and envisioning the ultimate consequences of current developments. The book will appeal to students and researchers in tourism and hospitality studies, futures studies and urban planning, as well as to policymakers and strategists in the hospitality and tourism sectors.
This eminent monograph written by Jeroen Oskam constitutes essential reading for everyone interested in obtaining an in-depth and comprehensive view on the phenomenon called Airbnb. It is suitable for both academics and practitioners alike, thus fostering a broad critical debate among all stakeholders on how to best counter an ever-expanding 'sharing' economy, which is likely to substantially shape the future of the world's cities.
Jeroen A. Oskam is the Director of Research at Hotelschool The Hague, the Netherlands. He has been working in the field for 20 years and his research interests include the history of thought, ideology, futures studies, hospitality and tourism.
Introduction
Chapter 1. The “Sharing” Debate
Chapter 2. Platforms or Two-Sided Markets
Chapter 3. Living like a Local! But how do Locals Live?
Chapter 4. Millennial or Mainstream: The Airbnb Guest
Chapter 5. Adventurous Start-up or Real Estate Tycoon: The Airbnb Host
Chapter 6. The Established Order: Impact on the Hotel Market
Chapter 7. Suburb Safari or Hotspot Hype? Airbnb in the Neighbourhoods
Chapter 8. The Regulation of Urban Vacation Rentals: Empowered Residents, Emasculated Authorities?
Chapter 9. What if this Does not Stop? Amsterdam 2025
Chapter 10. What if the City Fights Back? Barcelona 2025
Chapter 11. What if the City Regains Control? San Francisco 2025
Chapter 12. What if the City Outsmarts the Market? Singapore 2025
Conclusion: A Neoliberal Nightmare
References