• The Future of Behavioural Science
1 1

The Future of Behavioural Science

$38.95
$0.00 $38.95
Sold out
Behavioural science has never been a static field. From its roots in psychology and economics, it has borrowed ideas, adapted methods and reinvented itself in response to new challenges. Today, th...
Read More
  • 10 November 2026
View Product Details

Behavioural science has never been a static field. From its roots in psychology and economics, it has borrowed ideas, adapted methods and reinvented itself in response to new challenges.

Today, the field is undergoing another transformation, shaped by debates about diversity and inclusivity, methodological pluralism, ethical boundaries, and questions of effectiveness, alongside the growing influence of data science and artificial intelligence.

Drawing on interviews with over 250 experts from academia, industry and policy, Merle van den Akker examines the challenges, frustrations, ambitions and hopes shaping behavioural science, and considers what its future might hold.

files/i.png Icon
Price: $38.95
Pages: 208
Publisher: Bristol University Press
Imprint: Bristol University Press
Publication Date: 10 November 2026
ISBN: 9781529244595
Format: Paperback
BISACs: BUSINESS & ECONOMICS / Economics / Social & Behavioral, Social, group or collective psychology, BUSINESS & ECONOMICS / Consumer Behavior, BUSINESS & ECONOMICS / Organizational Behavior, PSYCHOLOGY / Industrial & Organizational Psychology, Behaviourism, Behavioural theory, Behavioural economics, Organizational theory and behaviour
REVIEWS Icon
Merle van den Akker, PhD is a Senior Product Manager at the Commonwealth Bank of Australia, where she applies behavioural science to consumer finance and investing. She writes on behavioural science and decision-making, including an interview series with leading figures in the field. She completed her PhD in behavioural science at Warwick Business School.

Foreword

1. How Behavioural Science Came to Be

2. Why Good Evidence Went Bad

3. When Nudge Became the Answer to Everything

4. What Happens When Evidence Travels Poorly

5. Why Behavioural Science Needs More Than Experiments

6. Why Behavioural Science Struggles to Replicate

7. The Ethical Cost of Influencing Behaviour

8. What Behavioural Scientists Actually Need to Be Good At

9. Making a Career in Behavioural Science

10. Towards the Future of Behavioural Science

Afterword