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Business Book Awards 2026 Shortlisted in Change & Sustainability category
If you're a sustainability or ESG leader struggling to sell sustainability to your board, clients and team, this is for you.
Despite the growing public interest in sustainability, the planet is still warming up year on year, with catastrophic consequences. Resistance to change, vested interests in industry and contradictory legislation all contribute to this slow progress.
Businesses have a key role to play in addressing the issue before it’s too late, and sustainability leaders like you can accelerate this transformation with more effective and tailored communication.
Rather than simply conveying facts and data, discover how to inspire and influence others by crafting your message so that you can collaborate and co-create new futures.
Using a practical, proven framework based on coaching and negotiation techniques, this book demystifies the approach to influencing others, eliminating the frustration you experience in the boardroom and office, and empowering you to make more impact.
Your words can inspire decision-makers to commit to action beyond words: better communication is key to solving the climate crisis.
If you're working in sustainability as a consultant, ESG or CSR or any other positions and struggle to move forward with your proposals or need some good tools and advice to bring your communication skills to the next level on our most pressing environmental challenges, then search no more and order your copy! - Sandra Sydow, LinkedIn
If you're looking to make your sustainability message more impactful, The Good Communicator is a must-read. This is the book we need to ensure that sustainability isn't just talked about—it’s embraced and acted upon. - NetGalley
This book empowers you to learn the art of communications that allows you to co-create and influence beyond your natural skillset. - Amazon 5*
Virginia Cinquemani is an accredited transformational coach and sustainability trainer with over 20 years of experience in the sustainability field. She has trained thousands of sustainability professionals throughout her career and focused entirely on soft skills training and coaching since founding her company, Green Gorilla, in 2018.
- Cover Page
- Title Page
- Copyright Page
- Contents
- Foreword
- A note to the reader
- Acknowledgements
- Part 1: Why is it so difficult to get others to buy into sustainability?
- The reasons why sustainability is not mainstream yet
- From communication to co-creation: the key to a sustainable future
- The psychology of influencing: the predictably irrational way humans behave
- Part 2: How to shift mindsets to communicate sustainability successfully
- The what, where, why, when, who and how of communicating sustainability
- Shifting mindsets
- What if I’m not a natural communicator?
- How does communication change from conversations to presentations?
- Coaching your team to communicate sustainability effectively
- Part 3: The Good Communicator framework
- Introducing the Good Communicator framework
- Step 1: Building rapport and exploring the reality
- Step 2: Goals
- Step 3: Co-creation
- Step 4: Busting barriers
- Step 5: Commitment and way forward
- What’s next?
- Appendix A: The Good Communicator: key steps and techniques
- Appendix B: Systems thinking: what it is and why it’s helpful in sustainability
- Appendix C: The business case for sustainability
- Table of figures
- Index