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The Impact of Tourism in East Africa
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25 May 2021

This book explores the relationship between imperial formations and individual encounters at African tourist sites – spaces of leisure, healing and work. It examines how encounters between tourists and hosts tend to be constructed along colonial thought lines and considers how players in the hospitality industry do not interact as coeval participants, but are racialised, scripted and positioned according to colonially-established order. The authors focus on the language of these encounters, not only speech, performance and response, but also silence, resonance, emptiness, noise – objectified, materialised, evasive and confusing. Through its exploration of language in these encounters, the volume shows that ruination is the one feature that is omnipresent in the multiple and diverse tourist settings of the postcolonial world. This book is open access under a CC BY ND licence.
Two critical yet beautiful voices and an impressive journey: No other study on language and tourism combines the perspectives on postcolonialism, ruination and semiotic landscapes in such an engaging and eye-opening manner. Scholars in the field of tourism studies will be very grateful for this new book.
Storch and Mietzner deliver a timely work on the oft-overlooked impacts of tourism in Africa, specifically focusing on the eastern portion of the continent [...] Two of the strongest elements of this work are the narrative imageries that come through the stories of locals as well as the colorful figures that illustrate each chapter. Readers cannot help but want to delve further into the research on the topic and actually visit these places the authors have captured.
— K. M. Woosnam, University of Georgia, USA
Anne Storch is a Professor in the Institute of African Studies at the University of Cologne, Germany. She has published widely on African languages, African sociolinguistics, tourism and critical heritage studies, metalinguistic discourse and colonial linguistics.
Angelika Mietzner is a Senior Lecturer in the Institute of African Studies at the University of Cologne, Germany. Her research interests include Nilotic languages, African sociolinguistics, anthropological linguistics and tourism.
Figures and Boxes
Abbreviations
Check-in
Chapter 1. Boarding
Chapter 2. Terrible Magical Ways of Healing
Chapter 3. The Philosophy of Hakuna Matata
Chapter 4. Karen
Chapter 5. Highway to Hell
Chapter 6. Ruins on the Beach
Chapter 7. Relocation and Relationships
Chapter 8. On Various Boundaries
Chapter 9. Hostility on a T-Shirt
Chapter 10. Movies on Sex Tourism that You Shouldn’t Miss
Chapter 11. The Ancient Speaker
Chapter 12. Cooking Class
Chapter 13. Glossy Glossary
References
Index