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The Industry of Evangelism
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Of the leading print centres in early modern Europe, Wittenberg was the only one that was not a major centre of trade, politics, or culture. This monograph examines the rise of the Wittenberg print...
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28 January 2022

Of the leading print centres in early modern Europe, Wittenberg was the only one that was not a major centre of trade, politics, or culture. This monograph examines the rise of the Wittenberg printing industry and analyses how it overtook the Empire’s leading print centres. It investigates the workshops of the four leading printers in Wittenberg during Luther’s lifetime: Nickel Schirlentz, Josef Klug, Hans Lufft, and Georg Rhau. Together, these printers conquered the German print world.
Price: $166.00
Pages: 344
Publisher: Brill
Imprint: Brill
Series: Library of the Written Word
Publication Date:
28 January 2022
ISBN: 9789004462403
Format: Other
"The Industry of Evangelism is an important acquisition for research and theological libraries serving scholars who are interested in studying Martin Luther and the printing industry during the Reformation in the city of Wittenberg, Germany." - Chris Cullnane II, Belhaven University, in: Libraries: Culture, History, and Society, Vol. 8, No. 1 (2024), pp. 79–81
"Multiple images, charts, graphs, and tables punctuate this text, allowing readers to engage with the formidable research through comparison [...]. The book is definitive regarding early Reformation printing in Wittenberg, and it is a major contribution to the study of early modern European print culture that cannot be overlooked." - Sabrina Alcorn Baron, University of Maryland, in: Renaissance Quarterly, Vol. 77, No. 3 (Fall 2024), pp. 1012–1014
"Multiple images, charts, graphs, and tables punctuate this text, allowing readers to engage with the formidable research through comparison [...]. The book is definitive regarding early Reformation printing in Wittenberg, and it is a major contribution to the study of early modern European print culture that cannot be overlooked." - Sabrina Alcorn Baron, University of Maryland, in: Renaissance Quarterly, Vol. 77, No. 3 (Fall 2024), pp. 1012–1014
Drew B. Thomas, Ph.D. (2018, University of St. Andrews) is a Government of Ireland Postdoctoral Research Fellow at University College Dublin.