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"Jobs To Be Done is key to building successful products, and this book masterfully gives a step–by–step guide on how to put it into practice."
—Melissa Perri, author of Escaping the Build Trap
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative.
The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
Price: $33.99
Pages: 320
Publisher: Rosenfeld Media
Imprint: Two Waves Books
Publication Date:
07 April 2020
ISBN: 9781933820521
Format: eBook
BISACs:
BUSINESS & ECONOMICS / Marketing / General, Product design, TECHNOLOGY & ENGINEERING / Industrial Design / Product, BUSINESS & ECONOMICS / Consumer Behavior, COMPUTERS / User Interfaces, BUSINESS & ECONOMICS / Industries / Media & Communications, DESIGN / Product, BUSINESS & ECONOMICS / Marketing / Research, Behavioural economics, Media, entertainment, information & communication industries, Impact of science & technology on society, Technical design, Digital and information technologies: social and ethical aspects, User interface design & usability
"This book holds a rare value: it's fueled by practicality but steeped in solid theory as well."
—Des Traynor, co–founder of Intercom
"The Jobs To Be Done Playbook offers a perspective that is certain to help anyone who is interested in learning how to put Jobs Theory into practice."
—Tony Ulwick, Strategyn Founder and CEO
"Jobs To Be Done is key to building successful products, and this book masterfully gives a step–by–step guide on how to put it into practice."
—Melissa Perri, author of Escaping the Build Trap
"With a range of examples and a wealth of references, readers will find The Jobs To Be Done Playbook an excellent resource for finding their path through innovation and creating products of lasting value."
—Bob Moesta, President and CEO of the Re–Wired Group
—Des Traynor, co–founder of Intercom
"The Jobs To Be Done Playbook offers a perspective that is certain to help anyone who is interested in learning how to put Jobs Theory into practice."
—Tony Ulwick, Strategyn Founder and CEO
"Jobs To Be Done is key to building successful products, and this book masterfully gives a step–by–step guide on how to put it into practice."
—Melissa Perri, author of Escaping the Build Trap
"With a range of examples and a wealth of references, readers will find The Jobs To Be Done Playbook an excellent resource for finding their path through innovation and creating products of lasting value."
—Bob Moesta, President and CEO of the Re–Wired Group
- Introduction
- Chapter 1: Understanding Jobs to Be Done
- Chapter 2: Core Concepts of JTBD
- Chapter 3: Discovering Value
- Chapter 4: Defining Value
- Chapter 5: Designing Value
- Chapter 6: Delivering Value
- Chapter 7: (Re)Developing Value
- Chapter 8: JTBD in Action
- Appendix A: Quick Reference: JTBD Plays
- Appendix B: Resources on JTBD
- Final Thoughts