We're sorry. An error has occurred
Please cancel or retry.
The Moralizing Corporation
Some error occured while loading the Quick View. Please close the Quick View and try reloading the page.
-
10 November 2026

Over the past two decades corporations have increasingly used crises to portray themselves as institutions that fundamentally care about people and the planet, not just private wealth. Deploying ‘carewashing’ to moralize operations, they seek to obscure the social, political and environmental damage they cause.
Now such carewashing is under fire - from the left and the right. Attacks on ‘woke capitalism’, corporate philanthropy, diversity, equity and inclusion (DEI) and sustainability have shaken the moralizing corporation . With its cross-disciplinary contributions, the book interrogates the corporate turn to and away from ‘care’, offering new insights and alternatives to the carewashing corporation.
'The Moralizing Corporation is a brilliant collection, calling for a renewed progressive politics that is as sceptical of purported ‘enlightened’ capitalism as it is of today’s revanchist variety.' Toby Miller, Instituto Tecnológico de Monterrey
'This is a must-read for all those sincerely engaged in campaigns for global social and economic justice.’ Ann Pettifor, author of 'The Global Casino' and 'The Case for the Green New Deal'
'Corporate social responsibility was always a smokescreen, invented to distract and deflect social pressure that might truly restrain corporate power. But as neoliberalism morphs into illiberalism, the mask is now off. With autocrats like Trump in power, CEOs know there is little threat to their domination, and so they no longer even pretend to ‘care’. This powerful and timely collection shows why nostalgia for a kinder, gentler capitalism is a dead-end for those concerned with saving democracy and the planet. Instead, we must organize and mobilize to genuinely curtail, and ultimately replace, the corporate system.' Jim Stanford, Centre for Future of Work and author of 'Economics for Everyone'
'This collection of anti-capitalist essays is wonderfully successful. Each contributor takes one such aspect, from one conceptual perspective or another, about one manifestation of capitalism at work or another, and forcefully argue that capitalism’s assumptions must be confronted. Virtue signalling, corporate social responsibility schemes, inclusivity promises, care-washing, are to be exposed for what they are: manipulations to leave the fundamental architecture of capitalism intact. Each contribution is worth reading for the special story it tells and the ‘take’ it chooses. It is a rich diet. When read together, the essays constitute a collection which gives progressive academics and anti-capitalists the new understanding and a variety of novel weapons needed to bring about the transformative change which they seek.' Harry Glasbeek, York University
‘Viewing developments from different perspectives, this illuminating book lets us see the hypocrisy of the claim by corporations to care about community stakeholders and the vacuity of responding to the new anti-woke movement by calling for a return to corporate care. It commands attention.’ Philip Pettit, Princeton University and author of 'The State'
Joel Bakan is Professor of Law at the University of British Columbia, author of The New Corporation and a filmmaker.
Andreas Chatzidakis is Professor of Marketing and Consumer Culture at Royal Holloway University of London and co-author of The Care Manifesto.
Jo Littler is Professor of Cultural, Media and Social Analysis at Goldsmiths, University of London and co-author of The Care Manifesto.
Foreword – Carl Rhodes
1. Introduction – Joel Bakan, Andreas Chatzidakis, Jo Littler
Part I: Origins and Contradictions
2. ‘Caring’ Companies in Uncaring Times – Joel Bakan
3. From Carewashing To Care-Stripping: Corporate Branding and the Commodification of Care in an Era of Authoritarian Capitalism – Andreas Chatzidakis and Jo Littler
4. Law’s Spin Cycle: Where’s Justice After Carewashing? - Grietje (River) Baars
Part II: Case Studies
5. Bono and Geldof: Mobilising a Philanthro-Capitalist Identity Politics – Alan Bradshaw
6. Selling Apartheid Artifacts for ‘Societal Healing’ – Lisa Ann Richey
7. The Corporatisation of Care Homes and Nurseries in London – Sara Farris and Robert Deakin
Part III: Politics and Alternatives
8. Corporations and Fascist Carewashing – Rohit Varman
9. Carewashing and the Limits of Liberal Care – Marianna Fotaki
10. Beyond Carewashing: Towards Alternative Business – Martin Parker
Afterword: Neoliberalism is Dead. Long Live Neoliberalism – Bobby Banerjee