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Over the past two decades corporations have increasingly used crises to portray themselves as institutions that fundamentally care about people and the planet, not just private wealth. Deploying ‘carewashing’ to moralize operations, they seek to obscure the social, political and environmental damage they cause.
Now such carewashing is under fire - from the left and the right. Attacks on ‘woke capitalism’, corporate philanthropy, diversity, equity and inclusion (DEI) and sustainability have shaken the moralizing corporation . With its cross-disciplinary contributions, the book interrogates the corporate turn to and away from ‘care’, offering new insights and alternatives to the carewashing corporation.
'The Moralizing Corporation is a brilliant collection, calling for a renewed progressive politics that is as sceptical of purported ‘enlightened’ capitalism as it is of today’s revanchist variety.' Toby Miller, Instituto Tecnológico de Monterrey
'This is a must-read for all those sincerely engaged in campaigns for global social and economic justice.’ Ann Pettifor, author of 'The Global Casino' and 'The Case for the Green New Deal'
Joel Bakan is Professor of Law at the University of British Columbia, author of The New Corporation and a filmmaker.
Andreas Chatzidakis is Professor of Marketing and Consumer Culture at Royal Holloway University of London and co-author of The Care Manifesto.
Jo Littler is Professor of Cultural, Media and Social Analysis at Goldsmiths, University of London and co-author of The Care Manifesto.
Foreword – Carl Rhodes
1. Introduction – Joel Bakan, Andreas Chatzidakis, Jo Littler
Part I: Origins and Contradictions
2. ‘Caring’ Corporations in Uncaring Times – Joel Bakan
3. From Carewashing To Care-Stripping – Andreas Chatzidakis and Jo Littler
4. Law’s Spin Cycle: Where’s Justice After Carewashing? - Grietje (River) Baars
Part II: Case Studies
5. Bono and Geldof: Mobilising a Philanthro-Capitalist Identity Politics – Alan Bradshaw
6. Selling Apartheid Artifacts for ‘Societal Healing’ – Lisa Ann Richey
7. The Corporatisation of Care Homes and Nurseries in London – Sara Farris and Robert Deakin
Part III: Politics and Alternatives
8. Corporations and Fascist Carewashing – Rohit Varman
9. Carewashing and the Limits of Liberal Care – Marianna Fotaki
10. Beyond Carewashing: Towards Alternative Business – Martin Parker
Afterword – Bobby Banerjee