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The New Capitalist Manifesto
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Welcome to the worst decade since the Great Depression. Trillions of dollars of financial assets and shareholder value destroyed; worldwide GDP stalled; new jobs vanishingly scarce. But this isn’t ...
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04 January 2011

In this manifesto-style book, radical economist and strategist Umair Haque calls for the end of the corrupt business ideals that exemplify business as usual. His passionate vision for "Capitalism 2.0," or "constructive capitalism," is one in which old paradigms of wasteful growth, inefficient competition, and self-destructive ideals are left far behind at this reset moment. According the Haque, the economic crisis was not a market failure or even a financial crisis, but an institutional one.
Haque details a holistic five-step plan for both reducing the negative and exploitive nature of the current system and ensuring positive social and economic growth for the future. Haque calls for a reexamination of ideals, and urges business away from competition and rivalries and toward a globally-conscious and constructive model--and a constructive future. Haque argues that companies must learn to orient their business models around:
- renewal in order to maximize efficiency
- equity in order to maximize productivity
- meaning in order to maximize effectiveness
- democracy in order to maximize agility
- peace in order to maximize evolvability
These new business ideals focus on the human element - not profit exclusively - and are easily tailored for any size or type of business, as long as they are willing to make bold and sustained changes to the current system.
Haque details a holistic five-step plan for both reducing the negative and exploitive nature of the current system and ensuring positive social and economic growth for the future. Haque calls for a reexamination of ideals, and urges business away from competition and rivalries and toward a globally-conscious and constructive model--and a constructive future. Haque argues that companies must learn to orient their business models around:
- renewal in order to maximize efficiency
- equity in order to maximize productivity
- meaning in order to maximize effectiveness
- democracy in order to maximize agility
- peace in order to maximize evolvability
These new business ideals focus on the human element - not profit exclusively - and are easily tailored for any size or type of business, as long as they are willing to make bold and sustained changes to the current system.
Price: $29.99
Pages: 256
Publisher: Harvard Business Review Press
Imprint: Harvard Business Review Press
Publication Date:
04 January 2011
ISBN: 9781422172346
Format: eBook
Umair Haque’s The New Capitalist Manifesto is worth reading; primarily, because in it, he undertakes an exploration of a new (and in many people’s minds, a badly needed) form of capitalism...his book presents his ideas with panache.” Globe & Mail
a wake-up call and a compelling vision of a desirable future” Strategy & Business
" a wonderfully written book that helps readers become the change they want to see, declaring that Though the pages that follow are filled with examples I don’t want you to follow an example, but to be the example.'" Jack Covert, 800 CEO READ
"This is a good book. And you should read it, mark it up with a pencil, and then read it again." Triple Pundit
a wake-up call and a compelling vision of a desirable future” Strategy & Business
" a wonderfully written book that helps readers become the change they want to see, declaring that Though the pages that follow are filled with examples I don’t want you to follow an example, but to be the example.'" Jack Covert, 800 CEO READ
"This is a good book. And you should read it, mark it up with a pencil, and then read it again." Triple Pundit
Umair Haque is the Director of the London-based Havas Media Lab and heads Bubblegeneration, a strategy lab that helps discover strategic innovation. He studies the economics of the future: the impact that new technologies, management innovations, and shifting consumer preferences will exert tomorrow on the industries and markets of today.
INTRODUCTION: CAPITALISM AND ITS MALCONTENTS
THE CAPITALIST’S DILEMMA
The Blueprint of a Better Kind of Business
LOSS ADVANTAGE
From Value Propositions to Value Cycles
RESPONSIVENESS
From Value Propositions to Value Conversations
RESILIENCE
From Strategy to Philosophy
CREATIVITY
From Protecting a Marketplace to Perfecting a Marketplace
DIFFERENCE
From Producing Goods to Making Betters
CONSTRUCTIVE CAPITALISM
Strategy 2.0
The C2 Manifesto
THE CAPITALIST’S DILEMMA
The Blueprint of a Better Kind of Business
LOSS ADVANTAGE
From Value Propositions to Value Cycles
RESPONSIVENESS
From Value Propositions to Value Conversations
RESILIENCE
From Strategy to Philosophy
CREATIVITY
From Protecting a Marketplace to Perfecting a Marketplace
DIFFERENCE
From Producing Goods to Making Betters
CONSTRUCTIVE CAPITALISM
Strategy 2.0
The C2 Manifesto