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The Next Instalment

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Three Canadian women writers born in the 1870s–Nellie L. McClung, L. M. Montgomery, and Mazo de la Roche–were influenced by early-twentieth-century publication, marketing, and reading practices to ...
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  • 28 November 2019
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What happens next?

That was the question asked of early-twentieth-century authors Nellie L. McClung, L. M. Montgomery, and Mazo de la Roche, whose stories and novels appeared serially and kept readers and publishers in a state of anticipation. Each author answered through the writing and dissemination of further instalments. McClung’s Pearlie Watson trilogy (1908–1921), Montgomery’s Anne of Green Gables books (1908–1939), and de la Roche’s Jalna novels (1927–1960) were read avidly not just as sequels but as serials in popular and literary newspapers and magazines. A number of the books were also adapted to stage, film, and television.

The Next Instalment argues that these three Canadian women writers, all born in the same decade of the late nineteenth century, were influenced by early-twentieth-century publication, marketing, and reading practices to become heavily invested in the cultural phenomenon of the continuing story. A close look at their serials, sequels, and adaptations reveals that, rather than existing as separate cultural productions, each is part of a cultural and material continuum that encourages repeated consumption through development and extension of the originary story. This work considers the effects that each mode of dissemination of a narrative has on the other.

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Price: $95.00
Pages: 440
Publisher: Wilfrid Laurier University Press
Imprint: Wilfrid Laurier University Press
Publication Date: 28 November 2019
Trim Size: 9.00 X 6.00 in
ISBN: 9781771123914
Format: Hardcover
BISACs: Literary studies: fiction, novelists and prose writers, LITERARY CRITICISM / Modern / 20th Century, LITERARY CRITICISM / Women Authors, Literary studies: c 1900 to c 2000
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Drawing on an impressive array of rare and archival sources, Wendy Roy’s The Next Instalment places three enduringly popular Canadian women authors in conversation with each other in order to situate their well-known books in the context of their contributions to a thriving periodical market in the first half of the twentieth century. This study promises to make a significant contribution to the fields of Canadian literature, popular literature, women’s writing, book history, and the burgeoning field of periodical studies.

Wendy Roy is a professor of Canadian Literature at the University of Saskatchewan. She researches gender and culture in Canadian women's writing and is the author of Maps of Difference: Canada, Women, and Travel (2005) and co-editor of Listening Up, Writing Down, and Looking Beyond: Interfaces of the Oral, Written, and Visual (2012).

Introduction: Serials, Sequels, and Adaptations in Twentieth-Century Canada

Part 1: Nellie L. McClung and the Pearlie Watson Trilogy

1. Sowing the Seeds for McClung’s First Novel

2. Serialization as Marketing Strategy

3. McClung’s Second Chances

4. Changing Popular and Critical Responses

5. Sequel (Non)Recognition = (Non)Adaptation?

Part 2: L. M. Montgomery, Anne, and Other Sequel Heroines

6. Beginning the Cycle: Montgomery’s First Serials and Sequels

7. New and Old Continuing Stories: The “Teen” Years

8. Anne and Emily of Somewhere Else: More Sequels and Serials

9. Anne Grows Up: The Sequel as Bildungsroman

10. Love for and Criticism of the Red-Headed Girl

11. Adapting and Internationalizing Anne

Part 3: Mazo de la Roche and the Whiteoaks of Jalna

12. From Magazine Short Stories to Magazine Novels

13. Beyond the Trilogy: The Serial-Sequel Continuum

14. More Non-Jalna Novels, and New Jalna Prequels and Sequels

15. From Acclaimed Contest Winner to “Outside the Range of Literary Criteria”

16. The Whiteoaks of Hollywood — les Whiteoaks de Paris

Conclusion: The Next Instalment

Index