Some error occured while loading the Quick View. Please close the Quick View and try reloading the page.
The Product Management Playbook gives you the tools required to master one of business’s most rewarding roles. You’ll assess your skills, learn core concepts, apply 21 proven methods covering the full product life cycle, and learn from expert insights and real-world examples that will sharpen your product sense. Along the way, you’ll become the PM everyone wants to work with.
Who Should Read This Book
This book is for anyone who turns messy problems into real products and then lives with the results. It’s particularly useful for current or aspiring product managers, product leaders, and digital professionals or career changers who are considering product management. It’s also useful for any business CEO or leader who needs to understand the role of a product manager.
What you’ll take away
- Learn from 21 step-by-step product management methods, including building an MVP from scratch, scaling an in-market solution, and more.
- Employ ready-to-use templates (discover and delivery guides) to use in everyday work for real-world impact.
- Take a skills assessment test to baseline your core competencies for the duties and role of a product manager in today’s marketplace.
- Discover how AI can supplement core product thinking, with a chapter on five specific technologies and six skills that every product manager should develop when working on AI-based products.
- Level up your PM discovery skills, strategic thinking, and stakeholder influence techniques.
- Go deep on how to use data and technology as a strategic lever, how to lead delivery teams, and how to assess product market fit.
- Move into product leadership by learning about coaching less-experienced PMs, evaluating your team, and developing individualized coaching plans.
- Follow expert advice from thought leaders in the industry who explain what separates elite PMs from the rest.
- Learn specific tips for interviewing for a product manager position.
“This approachable guide to product management shares valuable advice on a wide breadth of topics that PMs need to be successful.”
—Dan Olsen, Product management consultant, trainer, and author of The Lean Product Playbook
“The skills and perspectives that make a great product manager are hard to catalog, let alone acquire. Julia Barham has written a book I can finally recommend to any aspiring or ambitious PM to show them the ropes—a complete tour through the full breadth of product craft."
—Christian Crumlish, Author of Product Management for UX People and Director of Product Management for Kind Systems
“A smart tour of essential topics across contemporary product management, written by a guiding mentor who's here to help you assess gaps and apply proven ways of moving forward.”
—Jake Burghardt, Author of <Stop Wasting Research, former Principal Product Manager at Amazon
“Pragmatic, comprehensive, and refreshingly useful—the book every aspiring product manager needs, and every experienced one will wish they'd had sooner.”
—Vijay Raghavendra, Chief Technology and Product Officer at GEICO
“This book doesn’t just teach product management theory—it hands you the exact tools, templates, and plays to tackle every phase of the life cycle with confidence.”
—Melinda Seibold, SVP at TD Insurance
“An excellent playbook for product managers looking to sharpen their toolkit and level up.”
—Rich Mironov, Author of Money Stories and The Art of Product Management
“This book is the structured, confidence-building guide I wish had existed earlier in my product management career.”
—Mike Belsito, Director of Mind the Product at Pendo.io
“This is the practical, no-nonsense handbook for product managers at every level. Read it to transform complexity into clear, actionable steps.”
—Clay Johnson, VP of Product at TD, formerly Meta and Capital One
“This book is less theory, more hard-earned truth from someone who's actually been in the trenches...essential reading for anyone making the leap into product management.”
—Puneet Chopra, Senior Director of Engineering, formerly Amazon and Greendot
“A clear, practical guide that helps product managers move from ideas to evidence and execution with confidence.”
—David J. Bland, Founder at Precoil and co-author of Testing Business Ideas
“Product management is evolving fast and becoming more critical than ever in an AI-driven world. This book is an absolute must-read for any aspiring or ambitious product manager.”
—Derek Schwartz, Head of Data Science and Analytics at Intuit—Identity Platform
“Finding product-market fit is difficult. This book gives you the concepts, actions, and advice to make it possible.”
—Chetan Kandhari, Chief Innovation and Digital Officer at Nationwide
“Finally, the practical strategies of product management in one place. If you had one book to propel your product career forward, this is it.”
—Jamie Anderson, Brand and Customer Experience Design Executive
“Product management is more important now than ever before. This book is a foundational reference that will make any product person better.”
—Josh Seiden, Co-founder of Sense & Respond Learning
“This approachable guide to product management shares valuable advice on a wide breadth of topics that PMs need to be successful.”
—Dan Olsen, Product management consultant, trainer, and author of The Lean Product Playbook