Howard Johnson and Walt Disney are determined to acquire land near Orlando, Florida from Margery Post Merriweather, heiress of the family cereal fortune.

“Reading this book is like peeling an artichoke. The outer leaves are big belly laughs at tried-and-true themes such as boosterism and oversanitized motels, but as we get below the surface we come upon ever smaller and more delicate morsels of human frailty until we wonder how much more of ourselves we can take.”—Florence King, The Washington Post