• The Pursuit of Pleasure
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The Pursuit of Pleasure

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This important book unveils how the pleasure principle has taken humanity hostage to the powers of branding and consumerism, steering our most basic desires. Radically re-evaluating the notion of p...
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  • 04 October 2016
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This important book unveils how the pleasure principle has taken humanity hostage to the powers of branding and consumerism, steering our most basic desires. Radically re-evaluating the notion of pleasure and arguing for a deep societal change, it shows the way to a new humanist culture.
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Price: $38.00
Pages: 250
Publisher: Ibidem Press
Imprint: Ibidem Press
Publication Date: 04 October 2016
Trim Size: 8.27 X 5.83 in
ISBN: 9783838209609
Format: Paperback
BISACs: PHILOSOPHY / Movements / Humanism, PSYCHOLOGY / Social Psychology, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Consumer Behavior
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This important and timely book will be priceless in overcoming the human dependence on pleasure and in rethinking the concept of pleasure itself.

Arsen Dallan is an expert in behavioral marketing and former vice-president of the MSK insurance group. He is the author of several books, with articles published in leading business magazines, and a frequent guest on television programs. Dallan graduated from Russian State Oil University in 2006, majored in oil sector construction economics, and earned his Ph.D in 2009.

Karlen Dallakyan is the head of the department of philosophy at the State University of Law in Ufa.

Acknowledgments
Introduction
1. Nature and Essence of the Pleasure Phenomenon
2. Place and Role of Pleasure in Behavioral Marketing
3. Evolution of Culture and Pleasure
4. Pleasure in the Age of Mass Consumption
5. The Ultimatum of Pleasure. Consumer Capitalism vs Humanistic Culture
6. How to Rise Above Pleasure
7. Traps of Pleasure
8. What will happen when we rise above Pleasure
Conclusion