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Have the Canadian media given feminism a bad name or have they been among the movement’s strongest supporters?
Is journalistic objectivity a myth when it comes to women’s voices, or doesn’t it matter?
In this provocative new book — the first one to examine print and broadcast news coverage of women’s issues in English Canada — Barbara Freeman explores what the media were saying about women and their concerns during an important period in our history — and why.
The Satellite Sex is both a social history and a media case study of the years 1966-1971, when the feminist movement began once more to gather support. Women wanted equal treatment under the law, and they wanted rights they had not gained when they won the vote many years earlier. In response, the Canadian government appointed a federal inquiry on the status of women, and hundreds of women came forward to talk to the Commission about the injustices they experienced at school, at work, in public life, in their homes, and even in their bedrooms.
The Satellite Sex demonstrates that the print and broadcast media coverage of women’s issues at that time were much more complex and fragmented than revealed by research in the United States on the same era. This book, released thirty years after the Canadian Commission presented its report, also raises questions about the lack of strong feminist voices in today’s news media.
— Aurora Wallace, New York University, Canadian Historical Review, Vol. 83, #2, June 2002
In a world conditioned to receiving media information in 10-second sound bites, Barbara Freeman's new book, The Satellite Sex, stands out like a magnificent flower flourishing in an otherwise barren landscape.... The book is a stunning achievement. It is a blueprint for the kind of thoughtfulness and clear-headedness that is urgently needed in media coverage of gender issues today.... Not only extremely well-written and illustrated, but [it] is also a testimony to great diligence, thoroughness and accuracy. It is highly accessible to a wide audience.... Freeman exposes the fragility of the `objectivity' ideal in journalism and the difficulty of maintaining fairness and balance. One of the biggest sins that journalists still commit, she says, is overemphasizing what is `new' or `in conflict' and conflating or reducing the issues and their proponents to their simplest common demonimators.... `Missing from much media commentary on women's issues, aside from a strong dose of reality, is a sense of history that would put the current debates about gender into perspective as the most recent phase of an ongoing grassroots movement for change,' writes Freeman, `This book is my way of trying to set the historical record straight.'
— Carroll Holland, Herizons, Vol. 15 #4, Spring 2002
The book is a meticulous rendering of how the press saw the feminine world in those five years.... We get a picture of women from all walks of life, those who did not wish their gentle lives to be disturbed by `bra burners' to those who felt a sense of indignation that they had life and career choices with serious limitations that in many cases were beyond their respective controls. The book is a long overdue reminder that equality battles are never over.... This book belongs in any number of courses dealing with women and the media.
— David R. Spencer, University of Western Ontario, American Journalism, Summer 2002
The Satellite Sex is an excellent introduction to how women and women's issues have been depicted in various forms of media.... Freeman's research and methodology is both innovative and interdisciplinary. She gathers information from television broadcasts and transcripts, from radio transcripts, and newspaper articles, photographs and comic strips. She argues that in every medium, women who fit the mould of home caregiver were viewed with favour as being more feminine; whereas those speaking out and suggesting ways to change the status quo were typically characterized as less beautiful and more masculine.... This book is an excellent introduction to how the media depicted women and women's issues in this period of change.
— Lucia J. Spampinato, Saskatchewan Law Review, Vol. 65, 2002
Table of Contents for The Satellite Sex: The Media and Women’s Issues in English Canada, 1966–1971 by Barbara M. Freeman
Preface
Acknowledgements
Introduction
1. “Democracy,” “Equal Opportunities” and “Merit”: Selling Women’s Issues to the Media
2. “Top Perch Out for Newshens”: Journalistic “Objectivity” on Trial
3. “Ladies Reminded They’re Women”: Framing Feminine / Feminist
4. “Accept Us as Individuals in Our Own Right”: News of “Equality”
5. “Please Don’t Price Me Out of My Status!” The Media and “Conflict” in the “Marital Status” Debate
6. “Why the Hell Can’t We Provide Daycare?” The Media and the “Working Mother”
7. “Nobody’s Going to Tell Me Whether I’ll Have a Baby”: The Language of “Freedom of Choice”
8. “North or South, It’s All the Same”: The Media and Aboriginal Women
9. “Too Little ... Too Late”: The Coverage of the Commission's Report, 1970
Conclusion
Notes
Bibliography
Index