In this all-time classic, updated by Tom Ziglar to address unique selling challenges in the 21st century, you’ll get coached by the master—Zig Ziglar—in what he calls “the proud profession!”

Zig Ziglar has been called the man who helped turn selling into a profession to be proud of. In this exciting book taken from a seminar given by him, Zig tells you:

• How you can relate best to your customer
• The importance of maintaining a positive attitude
• The importance of servicing your accounts
• 25 successful sales habits you must develop
• Why if you’re good at selling, it’s the most secure job you’ll ever find
• Effective use of the phone and other technology in sales
• How to turn objections into sales
• The secrets of great sales presentations
• And much more!

Nobody can make a career in selling sound better than Zig Ziglar can. That’s because he sincerely believes in his product. When he tells you it’s the best career known to man, he really believes it. Once you’ve read this inspiring book from Zig Ziglar, you will too!