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The Watch Book Rolex Next Generation
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28 October 2025

Experience the fascination of the world's most famous watch brand with the brand new The Watch Book Rolex - Next Generation. Whether in German, English or as an exclusive special edition in an elegant slipcase - all versions of the visually stunning work offer a deep insight into the history and iconic models of Rolex on 256 pages. From the Submariner to the GMT-Master and Day-Date to the Daytona, each model is brought to life with exciting stories and interesting details.
The renowned bestselling author and “watch pope” Gisbert L. Brunner guides readers through the Rolex universe with his usual passion and expertise, from the beginnings to the pioneering models that revolutionized the watch industry.
The Watch Book Rolex - Next Generation offers a wealth of information, a modern layout, numerous impressive photographs and also addresses the influence of Rolex on pop culture and the arts. Guest articles on the topics of recognizing counterfeits and collecting watches expand the knowledge about the brand.
Discover the world of Rolex, a brand that not only produces timepieces, but also sets cultural symbols. This book is an absolute must-have for every Rolex fan!
It is not only the unique content of the illustrated book that is impressive, but also the presentation. The elegant slipcase of the special edition features the brand-new Rolex Oyster Perpetual Land-Dweller, a model with 32 filed patents, reflecting Rolex's high standards and innovative strength.
"Published by TeNeues and curated by bestselling author and Rolex expert Gisbert L. Brunner, this is the definitive guide to some of the world’s most iconic watches. Both visually stunning and informative, it’s ideal for lazy Sunday reading or for gifting to the watch obsessive in your life."
"Rolex fans, rejoice: 2025 brings a new chapter in one of the most successful series in watch publishing history. The Watch Book Rolex: Next Generation delivers what collectors crave — heritage, innovation, and the magic of the Crown — all presented through the knowledgeable lens of author and Rolex expert Gisbert L. Brunner."
"Gisbert L. Brunner's The Watch Book Rolex, has long been a seminal tome for those looking to delve into the history of Switzerland's largest and most important watchmaker."
"Published by TeNeues Publishing Group, this 256-page volume offers the definitive tribute to the world's most famous watch brand. This exclusive special edition, presented in an elegant slipcase, was edited by Rolex expert Gisbert L. Brunner and offers a unique look at the brand's history, models, innovations, and cultural influence."