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Business consultant Robert Mano has given many business owners hope. Formally a president of a multi-million dollar company but more importantly a small business owner, he has revitalized businesses with an easily understood concept. Successful businesses use it; most do not realize they are doing it. Once you read, “Thinking Beyond the Obvious,” you will immediately grasp the simplicity of the concept and quickly recognize the driving factors of a successful business like never before.
You will have an epiphany. Simply said, you will have that, “Wow! Why didn’t I think about that?” moment. You will see each business, including your own, through a completely different and savvy pair of eyes. It will be like taking off the blinders. Simple yes. Exciting, absolutely.
Thinking Beyond the Obvious will:
* Differentiate your business from every other business in the marketplace.
* Position your business for success.
* Transform your attitude from one of blank to one of “Wow, I can do this.”
* Provide simple, proven ideas that you can immediately use to more effectively and efficiently compete in the marketplace.
If you are looking for real world illustrations and practical insights on how to supercharge your business, and you are looking for that million-dollar idea to position your business for success, your search is over.
"This is a brilliant work! 'Thinking Beyond the Obvious' is a simple, yet profound concept. When applied success expands exponentially."
Ken D. Foster, Author, Speaker, Coach
“Thinking Beyond the Obvious' provides vital information that a business owner must keep in mind as they evaluate their daily operations and when they think about the future of their company. Fortunately, Robert has woven this simple concept into engaging, memorable stories that will keep these ideas alive and ready for use by every small business owner who reads this book.”
Beth Bridges, Membership Director, Clovis Chamber of Commerce. The Networking Motivator
"Robert Mano is among the very few who truly understands what it's like to own a small business. While others talk in business school rhetoric, he explains it in a way that we can easily understand."
David Locher, Owner, Dashcorp Technology Group. CEO, Bridgecomm, Inc.
"Thinking Beyond the Obvious is an easy read and will inspire you to think and take action. Robert Mano has the credentials and integrity to help you position your business for success."
Robert Harlan, Vice President, Comerica Bank
“Thinking Beyond the Obvious” is an eye opener. It provides a simple to understand concept that is relevant to every business, big or small.
Fred L. Furrow, CEO, Full Circle Energy, Inc.
Table of Contents:
Chapter One: Picking Tomatoes-My First Thinking Beyond The Obvious Moment
Thinking Beyond the Obvious Examples
Chapter Two: An Infected Workplace
Your Attitude
An Infected Workplace
Attitude Adjustment
Chapter Three: Are we there yet?
Creating Your Visions
Creating a Shared Vision
Chapter Four: “Me Too’s” Fail
Uniquely Positioning Your Business
A Rational Positioning
An Emotional Positioning
Creating your Unique Selling Proposition
Chapter Five: Marketing is Everything
Your Brand, the Lasting Impression
Integrated Marketing, Speaking With One Compelling Voice
Chapter Six: Is it “Mommy Clean”?
Your Customer Experience
Everyone is a Critic
Operations
Continuous Improvement
Marketing
Chapter Seven: Fruitful Employees
Management Must Lead the Way
Truly Listen to Your Employees
Communicate With Your Employees
Hire the Right Person
Recognize Fruitful Employees
Chapter Eight: Great-Grandmothers Do It Too.
Chapter Nine: A New Beginning