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Location, location, location … intelligence.
Learn how to use the world’s premier data analysis software to make smarter decisions with site selection, gain insights into potential customers, easily visualize your location-based data, and more.
Top 20 Essential Skills for ArcGIS Business Analyst guides you through fundamental and advanced workflows using 20 skills that take about 45 minutes each to learn. The book’s chapters cover both ArcGIS Business Analyst Web App as well as the ArcGIS Business Analyst extension in ArcGIS Pro, emphasizing transferable skills between apps and the experiences that are unique to each.
Top 20 Essential Skills for ArcGIS Business Analyst includes:
- straightforward, step-by-step tutorials
- accessible instructions with plenty of images showing what to do
- resources that provide self-paced learning opportunities
By the end of this book, you’ll know:
- ArcGIS Business Analyst Web App and ArcGIS Business Analyst Pro interfaces and toolsets
- tools and best practices for creating data-rich maps
- how to capitalize on your own data when performing analysis
- how to gain and share insights from your maps and data
- how to make decisions based on ArcGIS Business Analyst’s powerful capabilities
Top 20 Essential Skills for ArcGIS Business Analyst is perfect for ArcGIS users who want to understand ArcGIS Business Analyst, what kinds of analysis they can perform, and how to make the most out of their data.
Preface
Acknowledgments
Introduction
How to use this book
Chapter 1: Getting started with ArcGIS Business Analyst
Tutorial 1-1: Access Business Analyst Web App for the first time
Tutorial 1-2: Configure Business Analyst Pro for the first time
Chapter 2: Generating trade areas
Tutorial 2-1: Create a site in Business Analyst Web App
Tutorial 2-2: Generate trade areas in Business Analyst Pro
Chapter 3: Creating color-coded maps
Tutorial 3-1: Create color-coded maps in Business Analyst Web App
Tutorial 3-2: Create color-coded layers in Business Analyst Pro
Chapter 4: Running, modifying, and creating infographics
Tutorial 4-1: Run and create infographics in Business Analyst Web App
Tutorial 4-1: Run and create infographics in Business Analyst Pro
Chapter 5: Mapping points of interest
Tutorial 5-1: Use POI search in Business Analyst Web App
Tutorial 5-2: Use POI search in Business Analyst Pro
Chapter 6: Using data
Tutorial 6-1: Add and work with data in Business Analyst Web App
Tutorial 6-2: Set up custom data in Business Analyst Pro
Chapter 7: Sharing your work
Tutorial 7-1: Create a dashboard
Tutorial 7-2: Create a story
Chapter 8: Using hexagons in ArcGIS Business Analyst
Tutorial 8-1: Use hexagons in Business Analyst Web App
Tutorial 8-2: Use hexagons in Business Analyst Pro
Chapter 9: Using smart map search
Tutorial 9-1: Use smart map search in Business Analyst Web App
Chapter 10: Running a suitability analysis
Tutorial 10-1: Perform a suitability analysis in Business Analyst Web App
Tutorial 10-2: Perform a suitability analysis in Business Analyst Pro
Chapter 11: Comparing and analyzing sites using benchmark comparisons
Tutorial 11-1: Run benchmark comparisons in Business Analyst Web App
Tutorial 11-2: Run benchmark comparisons in Business Analyst Pro
Chapter 12: Creating threshold areas
Tutorial 12-1: Create threshold areas in Business Analyst Web App
Tutorial 12-2: Create threshold areas in Business Analyst Pro
Chapter 13: Performing void analysis
Tutorial 13-1: Use void analysis to locate underserved senior citizens
Chapter 14: Using trade area tools to measure overlap
Tutorial 14-1: Create a small set of neighborhood grocery stores
Tutorial 14-2: Measure cannibalization around each store and generate a report that explains the overlap
Chapter 15: Working with territory design
Tutorial 15-1: Design territories in Business Analyst Pro
Chapter 16: Using the Huff model
Tutorial 16-1: Enrich block groups
Tutorial 16-2: Create a Huff model
Chapter 17: Performing distance analysis using customer data
Tutorial 17-1: Map and assign customers to stores
Tutorial 17-2: Create trade areas based on customer distribution
Chapter 18: Creating advanced drive times
Tutorial 18-1: Create trade areas based on customers and spending
Tutorial 18-2: Create an approximate drive-time trade area
Chapter 19: Using target marketing to target key customer segments
Tutorial 19-1: Use the Target Marketing Wizard
Tutorial 19-2: Gain insight from block group layers
Tutorial 19-3: Review segmentation and marketing reports
Chapter 20: Perform gap analysis with customer data and the Target Marketing Wizard
Tutorial 20-1: Use the Target Marketing Wizard to create customer and market profiles
Tutorial 20-2: Examine the various volumetric, market, and gap reports
Tutorial 20-3: Map customer and market gaps
Data source credits