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Tourism and National Identity
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26 June 2014

This book explores the role of tourism as a means to express 'nation' and 'nationhood'. Based on field research in southwest and central Scotland it shows how various historical accounts, cultural icons and images, events and celebrations create a meaning of the Scottish nation. It examines the narratives, either explicit or implicit, produced at heritage-related tourism sites and how these become interwoven with the ideology of a nation. This volume will be of use to researchers and students in tourism and heritage studies, Scottish studies, culture and identity, nationalism and national identity; as well as to tourism and heritage industry professionals and policy-makers.
This objective view of the power of Scotland’s tourism image to create and propel a dynamic political identity is refreshing and very rewarding.
Kalyan Bhandari is a lecturer in Events, Hospitality and Tourism at the University of the West of Scotland, UK. He has been working in tourism for 14 years and his research interests include heritage, cultural identity and representation in tourism and nationalism and national identity in tourism.
List of Illustrations
Preface
Acknowledgements
1. Introduction
2. Tourism and Nationalism in Scotland
3. Scottish Identity in Tourism
4. ‘Narrating’ the Scottish Nation in Tour Buses
5. Robert the Bruce and the Regional Heritage of the Southwest
6. The Scottish Nation in the Cultural Heritage of Robert Burns
7. Genealogical Tourists and Homeland Nationalism
8. Conclusions
References