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This book provides critical in-depth reviews on key themes and issues in tourism research in China. These themes include: Chinese scholars’ epistemological views of tourism, rural tourism development, community participation in tourism, tourist market and behaviour, tourist attraction management and tour guiding and interpretation in China. While Chinese scholars are often able to access key research in both English and Chinese, the majority of researchers from outside China without knowledge of the Chinese language are unable to read original research from China. This book seeks to redress this knowledge imbalance and bring key Chinese tourism research to the international tourism academic community. This book will be a valuable reference for tourism researchers, postgraduate students and industry professionals.
Like tourism itself, tourism research and education have grown impressively in China but are rarely well understood elsewhere. This book makes available the insights of Chinese tourism scholars to an international audience through reviews of selected but important aspects of tourism research. It breaks down barriers in tourism scholarship by providing a point of entry to a rich body of knowledge that has yet to be accessed, let alone digested, by most researchers elsewhere.
Songshan (Sam) Huang is Associate Professor at the University of South Australia, Australia. He has been working in the field for over ten years and his research specialties are tourist behaviour, destination marketing, tour guiding and China tourism and hospitality.
Ganghua Chen is Associate Professor at Sun Yat-sen University, China. He has worked in the field of tourism studies for over six years and his main research interests are tourist behaviour, resort governance and tourism policy in China.
Tables and Figures
Preface
Chapter 1 The Landscape of Tourism Research in China: An Overview
Chapter 2 Philosophical and Epistemological Views of Tourism
Chapter 3 Rural Tourism Development in China
Chapter 4 Community Participation and Involvement in Tourism: Cases and Models in China
Chapter 5 Tourist Market and Behaviour Studies: The Chinese Foci
Chapter 6 Tourist Attraction Management in China: Issues and Challenges
Chapter 7 Tour Guiding and Interpretation in China
Chapter 8 Tourism Research in China: Concluding Remarks
Appendix
Index