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The halal industry has evolved far beyond its traditional association with food compliance, expanding into a dynamic global ecosystem encompassing finance, pharmaceuticals, tourism, cosmetics, logistics, fashion, and digital services. Today, halal is no longer defined solely as a religious obligation but has grown into a universal symbol of quality, safety, sustainability, and ethical production. As global demand accelerates, nations and businesses are challenged to transform, innovate, and integrate halal values into modern economic frameworks, creating both opportunities and complexities that require systematic understanding.
This book explores how the halal sector is transitioning from conventional, fragmented practices toward interconnected value chains supported by technology, regulation, and international collaboration. Through strategic insights, case studies, and scholarly perspectives, it examines the structural shifts shaping the halal landscape, including the digitalization of certification, the rise of halal supply-chain networks, cross-border harmonization, and the integration of Islamic principles with contemporary business models.
The core focus of this work lies in exploring how the halal industry can evolve from mere expansion toward meaningful and sustained impact. The chapters navigate real-world challenges such as standardization gaps, consumer perception, innovation capacity, and institutional governance while offering strategic pathways for transformation that are inclusive, resilient, and globally competitive, empowering both Muslim and non-Muslim markets and shaping a future in which ethical and responsible consumption becomes an established global norm.
Associate Professor Dr. Ahmad Rafiki is currently Vice Rector, Research, Publications and Cooperation and the Head of Islamic Management and Halal Industry Center at Universitas Medan Area, Indonesia. He is a Certified Islamic Marketer (CIMA) from the International Islamic Marketing Association (IIMA). He actively engages with other consultation centers as the co-founders and members such as Islamic Management and Education Center, TAIF Digital Institute of Islamic Finance, and the Indonesian Association of Islamic Economist. He is also Visiting Research Fellow at Universiti Malaysia Kelantan (UMK) and Universitas Muhammadiyah Yogyakarta (UMY).
Léo-Paul Dana is Professor at VIZJA University in Warsaw. A graduate of McGill University, he has served as Marie Curie Fellow at Princeton University and Visiting Professor at INSEAD and at Kingston University.
Prof. Dr. Irwandi Jasir was awarded the 2018 King Faisal International Prize laureate in Service to Islam presented by the King Faisal Foundation, Kingdom of Saudi Arabia. He is a well-known “Halal” Scientist who has contributed to the betterment of Muslim society and has untiringly served Islam for several years through his continuous scientific research works on halal-related issues.
He is appointed to the Foundational Board of Halal Centre at the Saudi Food and Drug Authority and frequently invited to deliver lectures on halal lifestyle in many Arab cities, such as Jeddah, Riyadh, Makkah, Dubai, Sharjah, and Bahrain.
Dr. Muhammad Dharma Tuah Putra Nasution is a Lecturer and Researcher at the Faculty of Economics and Business, Universitas Sumatera Utara, Indonesia. His doctoral research examined management science with a particular focus on marketing and value creation. His work has appeared in leading international journals and edited volumes, and he is an active reviewer for several international academic journals.