Frontmatter -- Preface -- Table of contents -- 1 Concept of corporate culture -- 2 Dimensions and types of corporate culture -- 3 Total culture and subculture -- 4 Development of corporate culture -- 5 Transformation of corporate culture – factors and agents of change -- 6 Transformation of corporate culture – continued organizational and psychological process -- 7 Corporate philosophy and corporate vision -- 8 Product-market strategy -- 9 Organizational structure and personnel management system -- 10 Top management -- 11 International comparison of corporate culture -- Appendices -- References -- Index