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Triumph

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An iconic piece of design and style – and a gold standard in motorcycle engineering – the Triumph has roved through the twentieth century, making its mark in hearts and minds.Founded in Coventry in...
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  • 14 October 2025
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An iconic piece of design and style – and a gold standard in motorcycle engineering – the Triumph has roved through the twentieth century, making its mark in hearts and minds.

Founded in Coventry in 1885, Triumph Engineering had humble beginnings, importing bicycles and sewing machines. Little did anyone know that in the coming years the company would birth a historic series of motorcycles that have lit up the arenas of racing, popular culture, and even warfare for well over a century.

To this day, the iconic model names – from the Bonneville to the Daytona – evoke excitement and admiration all over the world. But as brilliant as the bikes are, the stories behind them are even better: Triumph has blazed a trail across the silver screen, being ridden by stars like Steve McQueen and Marlon Brando in classic movies. They have sped around the world’s most famous racetracks and scorched to numerous land speed records. And, of course, Triumph motorcycles, including the ‘Trusty Triumph,’ were used in both the First and Second World Wars by the Allies – forging their legend forever as the bikes that truly can do it all.

In this enthralling book, esteemed motorcycle journalist, editor of Bike magazine, and lifelong rider Mike Armitage reveals the story of a true heritage brand, told in all its high-octane glory.

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Price: $29.99
Pages: 288
Publisher: Michael O'Mara Books Ltd
Imprint: Michael O'Mara Books US
Publication Date: 14 October 2025
Trim Size: 9.21 X 6.02 in
ISBN: 9781789298017
Format: Paperback
BISACs: TRANSPORTATION / Motorcycles / History, Motorcycle racing, SPORTS & RECREATION / Motor Sports / General, TRANSPORTATION / Motorcycles / Pictorial, Motorcycles: general interest
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"If you love Triumphs, you'll love this book." - Classic Motorcycle Mechanics Magazine
Mike Armitage trained as a mechanical engineer and has been a full-time motorcycle journalist since 2001, with roles including road-test editor on Performance Bikes magazine and executive editor for Classic Bike. He is currently editor for Bike, the UK’s bestselling motorcycle magazine and still contributes to MCN.

Introduction: What Is it Mate – a Triumph? 9

Chapter 1: The Start of Something Epic 11

Chapter 2: Trusty Triumph 37

Chapter 3: Setting the Standard 59

Chapter 4: The Captain of Industry 81

Chapter 5: Triumph over Adversity 99

Chapter 6: Taking on the World 111

Chapter 7: The Bike to Be on 141

Chapter 8: Never Giving In 169

Chapter 9: Brave New Beginnings 191

Chapter 10: Anyone Who’s Anyone 221

Chapter 11: World Class 235

Chapter 12: To the Future 263

Select Bibliography 276

Acknowledgements 277

Picture Credits 278

Index 280