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UberTherapy

Regular price $119.95
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UberTherapy is the essential guide to the rise of digital therapy for anyone working in, researching or using mental health services. This timely book explores the emerging uberization of therapy ...
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  • 25 November 2025
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UberTherapy is the essential guide to the rise of digital therapy for anyone working in, researching or using mental health services.

This timely book explores the emerging uberization of therapy through algorithmic control, datafication of despair and attrition by design. Analysing the deployment of e-commerce business models, this book makes a compelling case that the rise of ‘therapeutic Tinder’ allows would-be clients to sidestep the deep, uncomfortable work of therapy. UberTherapy offers a defence for the irreplaceable value of human therapists and a roadmap for preserving the legacies of real therapy in the digital world.

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Price: $119.95
Pages: 148
Publisher: Bristol University Press
Imprint: Bristol University Press
Publication Date: 25 November 2025
ISBN: 9781529230826
Format: Hardcover
BISACs: SOCIAL SCIENCE / Technology Studies, Sociology: work and labour, BUSINESS & ECONOMICS / Labor / General, PSYCHOLOGY / Psychotherapy / General, SOCIAL SCIENCE / Human Services, SOCIAL SCIENCE / Disease & Health Issues, Industrial relations, occupational health and safety, Care of people with mental health conditions, Working patterns and practices, Mental health services, Psychotherapy: therapies or techniques
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“A powerful, well-informed and deeply personal treatise which deepens our understanding of therapy industry and ‘the new business of mental health’. An exceptional intervention in exceptionally challenging times." Jason Arday, University of Cambridge
Elizabeth Cotton is Associate Professor of Responsible Business at the University of Leicester and the founder of Surviving Work which carries out socially engaged research about mental health and its relationship to work. She has worked extensively with health teams and trade unions and has worked as a psychotherapist in the NHS. Elizabeth runs The Digital Therapy Project, a group of UK and US researchers and practitioners interested in understanding future therapies from both sides of the therapeutic relationship.

Prologue

1. Angerland

2. UberTherapy

3. Psychic Pilates

4. Do You Have to Marry a Rich Man to be a Therapist?

5. Therapeutic Tinder

6. RealTherapy™